UK eCommunications planning

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UK eCommunications planning by Mind Map: UK eCommunications  planning

1. Analysis

1.1. Monitor

1.1.1. Social Monitoring

1.1.1.1. Parameter

1.1.1.2. Reporting

1.1.1.3. Action

1.1.2. News monotoring

1.1.2.1. Action

1.1.2.2. Reporting

1.1.2.3. Parameter

1.1.3. Internal conversations

1.2. Measure

1.2.1. External Surveys

1.2.2. Pulse

1.2.3. Piwik

1.2.3.1. Clear objectives

1.2.4. Analytics

1.2.4.1. Clear objectives

2. Channel management

2.1. External

2.1.1. Internet

2.1.1.1. press release

2.1.1.2. microsite

2.1.1.3. graphic signpost

2.1.1.4. product page

2.1.1.5. linking

2.1.1.6. google adwords

2.1.1.7. wikipedia

2.1.1.8. Video

2.1.1.9. Infographic

2.1.1.10. Audio

2.1.1.11. Flash animation

2.1.1.12. emag

2.1.2. Social

2.1.2.1. Facebook

2.1.2.2. Slideshare

2.1.2.3. Youtube

2.1.2.4. Twitter

2.1.2.4.1. Group

2.1.2.4.2. UK

2.1.2.4.3. Capability/Product

2.1.2.5. Linkedin

2.1.2.6. Pinterest

2.1.2.7. google+

2.1.3. Advertising

2.1.3.1. Online

2.1.3.2. Off line

2.1.4. External Magazine

2.1.4.1. Feature

2.1.4.2. Round up

2.1.5. email campaign

2.1.5.1. list management

2.1.5.2. distribution

2.1.6. white paper

2.1.7. sposorship

2.1.8. Newsletter

2.1.9. Applications

2.2. Internal

2.2.1. Intranet

2.2.1.1. Classifieds

2.2.1.2. Audio

2.2.1.3. Comments

2.2.1.4. CMS Lite roll out

2.2.1.5. Flash

2.2.1.6. Video

2.2.1.7. Applications

2.2.2. SMS

2.2.3. Leadership Message

2.2.4. Social Media plateform

2.2.4.1. New plateform

2.2.4.2. corpWiki

2.2.4.3. Livelink

2.2.4.4. Other?

2.2.5. org announcement

2.2.6. slideware

2.2.7. emails

2.2.8. Digital Signage(TV)

2.2.9. UK bulletins + local

2.2.10. UK login

2.2.11. Online survey

3. Organisation & Resource

3.1. New Roles

3.1.1. Interview

3.1.2. Onboard

3.1.3. Objectives

3.1.4. Development

3.1.5. Reporting

3.2. Global Shared Services

3.2.1. Process + KPI's

3.2.2. Clarity of roles

4. Process & Governance

4.1. Procurement Framework

4.1.1. Strategy

4.1.2. Supplier register

4.2. Chorus

4.2.1. Process & templates

4.2.1.1. Comms plan

4.2.1.2. Request form

4.3. TCOP

4.4. Social Engagement process (management plateform)

4.5. Budget

4.6. Social Media Policy

4.7. Branding

5. BAU Campaign Delivery

5.1. Internal campaign schedule

5.1.1. Startegy and Plan

5.1.2. Content creation

5.1.3. Publish

5.1.4. Promote

5.1.5. Analysis

5.1.5.1. Monitor

5.1.5.2. Measure

5.2. External campaign schedule

5.2.1. Strategy & Plan

5.2.2. Content creation

5.2.3. Publish

5.2.4. Promote

5.2.5. Analysis

5.2.5.1. Monitor

5.2.5.2. Measure

6. Tools

6.1. Digital Asset Management(melitus)

6.2. Media library

6.3. Project/tasking management tool

6.4. Survey tool

6.5. Social Media management plateform

6.6. Intranet CMS

6.6.1. new plateform

6.6.2. socialise content

6.7. Internet CMS

6.7.1. new plateform

6.7.2. New UK structure

6.8. email management