Research goal

1. Market research

1.1. Quantitative research

1.1.1. Dutch market

1.1.2. German market

1.2. Qualitative research

1.2.1. Dutch market

1.2.2. German market

2. Target

2.1. Demographically

2.1.1. Audience: 15-35

2.2. Social media

2.2.1. Facebook

2.2.2. Instagram

2.2.3. Twitter

2.2.4. Snapchat

2.2.5. TikTok

3. Measurement and scaling

3.1. Nominal

3.2. Ordinal

3.3. Interval

3.4. Ratio

4. Analysing

4.1. Questionnaire

4.2. Survey

4.3. Secondary data