1. Retail Channel
1.1. Internet Channel
1.1.1. Define
1.1.1.1. Online Retailing/Electronic Retailing/E-Tailing is a retail channel in which the offering of products and services for sales is communicated to customers over the Internet.
1.1.2. Pros
1.1.2.1. Safety and convenience
1.1.2.2. Offer a selection of products, personalized information and services.
1.1.2.3. Provide information that helps customers make better buying decisions.
1.1.2.4. Broader and deeper products assortments.
1.1.3. Cons
1.1.3.1. Shoppers often have only a generate sense of what they want.
1.1.3.2. Some customers prefer to pay with cash
1.1.3.3. Takes a while for shipping.
1.2. Store Channel
1.2.1. Define
1.2.1.1. Stores offer several benefits to customers that they cannot get when they shop through nonstore channels such as catalogs or the Internet.
1.2.2. Pros
1.2.2.1. Touching and felling products
1.2.2.2. Personal service
1.2.2.3. Multiple choice payment methods
1.2.2.4. Risk reduction
1.2.2.5. Immediate gratification
1.2.3. Cons
1.2.3.1. High operating cost ( Sales staff, Electricity cost,...)
1.2.3.2. Marketing cost for products
1.2.3.3. Affected by external factors (Covid-19, tsunami,...)
2. Merchandise & information
2.1. MERCHANDISE: Each product will have: Short introduction Size Price Color feature User manual Quantity Review Question and Answer
2.1.1. Climbing – Camping:
2.1.1.1. Camp: 4 people, 6 people, 8 people
2.1.2. Motorbike – Bike
2.1.2.1. Mountain bike
2.1.2.2. Power bike
2.1.3. Outfit
2.1.3.1. Sportswear
2.1.3.2. Swimwear
2.1.4. Shoes
2.1.4.1. Nail shoes
2.1.4.2. Waterproof shoes
2.1.4.3. Duck shoes
2.1.5. Backpack
2.1.5.1. 1.5l/ 2l/ 4.5/ 5l
2.1.6. Device
2.1.6.1. Flashlight
2.1.6.2. Light Emitter
2.1.6.3. Backup Battery
2.1.6.4. Flashlight Battery
2.1.6.5. Alcoholic storve
2.1.6.6. Torch
2.1.6.7. Lighters
2.1.6.8. Flycam
2.1.6.9. Camera journey
2.1.7. Knife – Furniture
2.1.7.1. Multifunction knife
2.1.7.2. Saw
2.1.8. Water Sport
2.1.8.1. Diving suits
2.1.8.2. Diving Scuba
2.1.8.3. Goggles
2.1.8.4. Float
2.2. INFORMATION
2.2.1. Tips
2.2.1.1. Notes on Trekking
2.2.1.2. Top 10 beautiful places/destinations for camping in Sapa.
2.2.1.3. Camping experience for beginners.
2.2.1.4. How to compare existing tents.
2.2.1.5. How to camp safely during the epidemic season
2.2.1.6. The tools you will need to go camping
2.2.1.7. How to become a professional trekking/ camping person.
2.2.2. Skills & Training
2.2.2.1. Survival skills when going camping.
2.2.2.2. Essential lacing skills when camping.
2.2.2.3. Steps to pitch the tent securely and safely for newbies.
2.2.2.4. Escape skills when camping/trekking.
2.2.2.5. First aid skills for people in distress when going camping/trekking.
2.2.2.6. Common problems while camping/trekking you should know.
2.2.3. Clubs
2.2.3.1. Training sessions for beginners.
2.2.3.2. Association of people who love camping/trekking.
2.2.3.3. The club’s camping plans.
3. TYPE OF ENTITY
3.1. Use KOL/Influencers for inspiration
3.1.1. Building personal image:
3.1.1.1. Lifestyle (green, clean)
3.1.1.2. Personality: dynamic, youthful
3.1.1.3. Enjoy outdoors and travel activities
3.2. Sponsoring for non-profit organizations
3.2.1. Provide garments and items for traveling in some activities for enviroments ( tents, lamps, clothes,…)
3.2.2. Sending local people to guide about topographic
3.3. Collabing with brands to launch outdoor activities
3.3.1. Body care products such as sunscreen, hair protection like Body Shop, Innisfree,...
3.3.2. Mineral supplements