Google Search
by Mike Mindel
1. Wordtracker monitors a sample of internet searches (Metacrawlers in the US, all major engines in the UK including Google)
2. Type 'speed reading' into Wordtracker. Did people search for this?
2.1. I like the niche reading
2.2. Combine with a market - people who want to save time
2.3. The niche market is 'time conscious readers'
2.4. How can I solve a problem for 'time conscious readers'?
2.5. Show people how to read faster. Select new niche 'speed reading'. Note: could just as well be another niche 'alternative story construction'
3. Encode my need in words. Type 'speed reading' into Google
3.1. What's my problem?
3.2. I'm a time conscious reader.
3.3. I want to to read faster.
