BIG IDEAS IN ORGANISATIONS

Mind map about Big Ideas in Organisations

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BIG IDEAS IN ORGANISATIONS by Mind Map: BIG IDEAS IN ORGANISATIONS

1. MARKETING

1.1. The Marketing Concept

1.2. The Marketing Environment

1.2.1. Micro

1.2.2. Macro

1.3. Marketing Research

1.4. Focusing an offering

1.4.1. Demographic variables

1.4.2. Psychographic variables

1.4.3. Geographic variables

1.4.4. Behavioural variables

1.5. The Marketing Mix

1.5.1. Product

1.5.2. Place

1.5.3. Promotion

1.5.4. Pricing

1.5.5. Services

1.5.6. Non-profit

2. OPERATIONS MANAGEMENT

2.1. Operation strategy

2.1.1. Market influence

2.1.2. Performance objectives

2.1.3. Focused operations

2.2. Product and Service Design

2.2.1. Design as process

2.2.2. Design thinking

2.2.3. Quality function deployment

2.3. Design of Processes

3. FINANCE

3.1. Raising Finance for SMEs

3.1.1. Retained earnings and working capital management

3.1.2. Debt factoring

3.1.3. Overdrafts

3.1.4. Lease finance

3.1.5. Equity finance

3.1.6. Venture capital and private equity

3.2. Small business lending

4. BUSINESS ENVIRONMENTS

4.1. External business environments

4.1.1. Social

4.1.2. Technological

4.1.3. Economical

4.1.4. Environmental

4.1.5. Political

4.1.6. Legal

4.1.7. Ethical

4.2. Biotechnology industry

4.3. Business strategy and environment

4.3.1. Tesco case study

4.4. Turnaround priorities

4.4.1. Regaining competitiveness

4.4.2. Balance sheet

4.4.3. Trust and transparency

4.5. Responding to employers

4.5.1. Labour shortages and immigration policies

4.6. Outsourcing offshore or onshore

4.6.1. Reduce costs

4.6.2. Improve focus

4.6.3. Increase variable cost element

4.6.4. Access to skills

4.6.5. Grow revenue

5. Marketing and Operation coordination

5.1. Marketing - profit-orientated

5.2. Operation - cost-orientated