The Master Copywriting Formula for Writing Any Kind of Copy
by KABIR NAYAK
1. 1. Introduction
1.1. "What's in it for "me"?
2. 2. Story
2.1. Connection, Relate, Trust, - Don't Try to be Batman, Try to be Simple Man
3. 3.Content
3.1. Credibility
3.1.1. What I will Get, Sell What to Do, Not How to Do.
3.2. Aha Moments, Wow, Amazing.
4. 4. Transition (Why)
4.1. Elephant
4.1.1. Their Idea