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Business Analytics Course by Mind Map: Business Analytics Course
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Business Analytics Course

Day 1 Competing with Analytics

First day objectives are 1) Understand the key questions and domains that need to be addressed for your organisation 2) If you don’t know then think about the process by which you would find out ? 3) Get some hands on lab experience with Analytical techniques from SAS 4) Applying this to work in the form of a campaign

Session 1 Introduction to Business Analytics

Overview of Business Analytics

General Welcome & Introduction

Analytical Problems and Decision Making

Analytical Tools and Techniques

Session 2 Segmentation

Session 3 Predictive Modelling

Session 4 Campaigns

Intro to Campaign systems

Optimization

Integrating Campaigns

Tasks

Analytical Landscape Map

Design a Campaign

Segmentation Module

Quotient Survey

Predictive Modelling Module

Notes

Day 2 Online and Cloud Analytics

Session 1 Online Analytics

The Emerging Data Economy

Open Web Data

Corporate & Commercial

Analytical Tools and Techniques

Session 2 Analytics in the Cloud

Find, Share and Collaborate

Web Analytics

SAS on Demand

Session 3 Location and Mobile Analytics

Linking Mapping with Segmentation

Mapping in the Cloud

SAS for Mobile

Session 4 Analytics for Web Campaigns

Optimization

Customer Profiling

Tasks

Open Data Practicum

Web Analytics Practicum

Geo Segmentation

SAS Tutorials

Notes

Day 4 Analytics at Work

First day objectives are 1) Understand the key questions and domains that need to be addressed for your organisation 2) If you don’t know then think about the process by which you would find out ? 3) Get some hands on lab experience with Analytical techniques from SAS 4) Applying this to work in the form of a campaign

Session 1 Competitive Data

Analytics as a strategy

Key Competitive Data

Session 2 Data Privacy

Overview of Data Privacy

Privacy and the internet

Session 3 90 Day Project

Session 4 Value of Business Analytics

Opportunity & Value in Analytics

Opportunity Sizing

Tasks

Regulatory

Competition Design

Wish List

Funding Analytics

Notes

Day 3 Visual & Unstructured

First day objectives are 1) Understand the key questions and domains that need to be addressed for your organisation 2) If you don’t know then think about the process by which you would find out ? 3) Get some hands on lab experience with Analytical techniques from SAS 4) Applying this to work in the form of a campaign

Session 1 Effective Visual Analytics

Introduction to Effective Visual

Analytical Charts & Infographics

SAS Visual Tools

Analytical Tools and Techniques

Session 2 Qualitative Data Analysis

Analytics for Unstructured data

Market Research and Survey Analytics

Legal Analytics

Visualising Unstructured

Session 3 Semantic Web Analysis

Semantic & Social Web Analysis

Big Data Analytics

Session 4 Communicating Analytics

Communicating & interpretation

90 Day Project Breifing

Tasks

Periodic Table

Dashboard Evaluation

Word Cloud Visuals

Reading the Boards

Social monitoring

Notes