Marketing Strategy through Online Media for Nusa Penida Beach Tourism in Bali

1. Online Marketing

1.1. Definition

1.2. Types

1.2.1. Search engine optimization (SEO)

1.2.2. Search engine marketing (SEM)

1.2.3. Content marketing

1.2.4. Social Media Marketing (SMM)

1.2.5. Pay-per-click advertising (PPC)

1.2.6. Affiliate marketing

1.2.7. Email Marketing

2. Profile of Nusa Penida Beach Bali

2.1. Online Marketing Strategy for Nusa Penida

3. OM Strategy of Nusa Penida Bali

3.1. Invest in Web Design

3.2. Use Search Engine Marketing and Optimization

3.3. Hold Contests and Giveaway

3.4. Maintain a Blog

4. Target of Online Marketing

4.1. Tourist

4.1.1. Foreign Tourist

4.1.2. Domestic Tourist

5. Building Online Marketing

5.1. 10 Step Guide

6. Critical Success Factor

6.1. Paying Attention

6.2. Understand the target