Online Communication
by Michael Simmons
1. Value Hooks
1.1. Trademark Ideas
1.1.1. What To Name
1.1.2. Naming
1.2. Quotes
1.3. Titles
1.3.1. Titles
1.3.2. Subtitles
1.4. Visuals
2. Research
2.1. Literature Review
2.2. Experimentation
2.3. Note-Taking
2.4. Synthesis
3. Platforms
3.1. Owned
3.1.1. Blog
3.1.2. Funnel
3.1.3. Newsletter
3.2. Publications
3.2.1. Industry-Specific
3.2.2. Popular Blog
3.2.3. Mainstream Media
3.3. Social Media
3.3.1. Multmedia
3.3.1.1. Facebook
3.3.1.2. Twitter
3.3.1.3. LinkedIn
3.3.2. Video
3.3.2.1. YouTube
3.3.3. Image
3.3.3.1. Instagram
3.3.3.2. Slideshare
3.3.4. Audio
3.3.4.1. SoundClub
3.3.4.2. Clubhouse
3.3.4.3. Podcasts
3.3.5. Writing
3.3.5.1. Medium
3.3.5.2. Quora
3.3.5.3. LinkedIn
4. Mediums
4.1. Writing
4.1.1. Intro
4.1.2. Storytelling
4.1.3. Voice
4.1.4. Topic
4.1.5. Quick Wins
4.2. Audio
4.3. Video
5. Monetization
5.1. Course
5.2. Coaching
5.3. Business
5.4. Affiliate
5.5. Advertising
5.6. Subscription
6. Topic
6.1. Three Fits
6.1.1. Soul-Market Fit
6.1.2. Message-Market Fit
6.1.3. Product-Market Fit