Lead Generation
by Shiva Rajendran
1. Online
1.1. Social Media
1.1.1. Facebook Ads
1.1.2. Google Ads
1.1.3. Instagram
1.1.4. LinkedIn
1.1.5. YouTube
1.2. Website/Blog/www.digitalpeck.com
1.2.1. Organic SEO
1.2.2. Landing Page
1.2.3. Chatbot
1.3. Email Campaign
1.3.1. Newsletter
1.3.2. One-to- one/one-to-many
1.4. Online Events
1.4.1. Webinars
1.4.2. Podcasts
1.4.3. Guest Interviews
2. Offline
2.1. Cold Calling
2.1.1. Qualify leads
2.1.1.1. Cold
2.1.1.2. Warm
2.1.1.3. Hot
2.1.2. Re-engage past clients
2.2. Public Relation
2.2.1. News/Magazines
2.2.2. Editorials
2.2.3. Press Release
2.2.4. Sponsors
2.3. Events
2.3.1. Seminars
2.3.2. Workshops
2.3.3. Conferences
2.3.4. Trade shows
2.4. Direct Mail
2.4.1. Post Cards
2.4.2. Gifts