Sigma video serie

1. General format

1.1. Very simple/trivialization

1.2. Covers every angle: company, employee and general point of view

1.3. 1 topic is explored per video

1.4. 1 same humorous introduction

1.5. Pull not push = presenting working culture not Sigma directly

1.6. Audience: Everyone

1.7. 2 or 3min

2. Questions

2.1. What is a working culture?

2.2. Why would you be missed?

2.3. Does your job fulfill your expectations?

2.4. What makes you efficient at work?

2.5. Why would you stay in a company where you don't feel well?

2.6. What does make your culture tangible?

2.7. Why is your working culture different than your competitors?

3. Dilemmas

3.1. Dictating a culture or not

3.2. Know thyself

3.3. Nothing to excess

3.4. Surety brings ruin

3.5. The role of an employee

3.6. The uniqueness of a culture

3.7. Adapting your culture

3.8. Why is culture intangible?

3.9. Acknowledging culture

3.10. Other?

4. Introduction (15s)

4.1. Always the same

4.2. Funny

4.3. Music

4.4. Energizing

5. Editing

5.1. Linked to the introduction

5.2. Blue/green screen

5.3. Musics

5.4. Sound effects

5.5. Original/Unique

5.6. Quick

5.7. Royalty free video collection

6. Core (2min)

6.1. 1 leading figure

6.2. Silly jokes

6.3. Facts

6.4. Examples

6.5. Running gag

6.6. Energizing

7. End

7.1. Sigma logo

7.2. Music

7.3. Ending sentence

7.4. Always the same