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With reference to a major Internet business, address the question,"What is the fundamental basis of Internet commerce?" by Mind Map: With reference to a major
Internet business, address the
question,"What is the
fundamental basis of Internet
commerce?"
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With reference to a major Internet business, address the question,"What is the fundamental basis of Internet commerce?"

Welcome to The Internet Explorers mindmap for Assignment 2. Some work has already begun on the various areas of E-commerce, from brands, models, and technology. Feel free to add or comment on the nodes by using these Note boxes. Enjoy. Nicholas Gaff

Major Internet Business

Google

Ebay

Facebook

iTunes

PayPal

YouTube

Twitter

I am placing Twitter as a Major Internet "Business". It is currently undertaking a rearrangement of it's business model to ensure generate revenue. http://thenextweb.com/socialmedia/2012/03/20/twitter-starts-showing-you-ads-for-brands-you-dont-follow-on-both-desktop-and-mobile/

Amazon.com

Business Model, Brokerage Model, Business to Consumer (b2c), Consumer to Consumer (c2c), Business to Business (b2b), Virtual Marketplace, Transaction Broker, Provides third party exchange rate for international purchases, Search Agent, Advertising Model, Business to Business, Merchant Model, E-Tailer, Business to Consumer, Affiliate Model, Banner Exchange - users feature Amazon banners on their webpages, in return get paid a % if click through generates sale.

Consumer Advantages, Long Tail, Social Network, Peer Reviewed Ratings, Social Media Sharing, Immediate Price Comparison, Recommended Products

Market Advantages, First Mover Advantage?

E-commerce Business Models

Business to Business (b2b)

E-Distributor

E-Procurement

Exchange

Industry consortium

Business to Consumer (b2c)

Portal, Horizontal, Vertical / Specialised, Search

E-Tailer, Virtual Merchant, Bricks-and-Clicks, Catalogue Merchant, Manufacturer-Direct

Content Provider

Transaction Broker

Market Creator

Service Provider

Community Provider

Consumer to Consumer (c2c)

Peer to Peer (p2p)

Mobile commerce

Fundamentals of E-commerce

User Experience

Customer Service/Support

Accessibility

Functionality

Navigation

Trust/Credibility

Peer Review

Online Community

Content

Niche Markets

Long Tail

Accessibility

"Always on" 24/7

Breakdown of geographical barriers

Diversity of technologies

Division between connected and disconnected

Speed

Privacy

Elements of a business model

Value Proposition

Revenue Model

Advertising

Subscription

Transaction Fee

Sales

Affiliate

Market Opportunity

Product Life Cycles

Consumer attention span

Competitive Environment

Competitive Advantage

First-Mover advantage

Second-Mover advantage

Complementary Resources

Unfair competitive advantage

Perfect Market

Leverage

Market Strategy

Organisational Development

Management Team

Features of E-commerce Technology

Protean

Ubiquitous

Global reach

Globalisation

Decentralisation

Diversification

Universal standards

Rapid technological advancement

Interactivity

Personalisation / Customisation

Information density

Social Networking technologies

Many-to-Many Communication

Tangible and Intangible Goods

Long "shelf" life (Long Tail)

Digital Products

Connectedness

Customers

Why do customers need to use the internet to purchase services or products? What is the benefit for the end consumer?

Advantages

Niche Content

Specific

Convenience

Time

Abandonment of location

Search engines

Cost effective

Immediacy, Price comparison, Product reviews, Purchase transaction

Global accessibility

Disadvantages

Impersonal customer service

Miscommunication

Security

New skills necessary

Infrastructure necessary for connectedness

Fear of new technologies

Misuse of information

Economic Models

Network Economy

"Age of Access" (Rifkin 2001), Ownership versus Access, Speed, Increased research and marketing costs, Volatility, Advancement of Technology, Commodification of Play

Departure from Industrial Economy

Intellectual Property

Temporality

Abundance = value, Value in "free"

Emphasis on first mover advantage

Attention Economy

Illusory Attention

Value to the Individual

Temporality

Originality

Power through level of "enthrallment"

Breakdown of organisational barriers

Copying promotes attention, Intellectual Property

Identity

Advertising Revenue model

Amazon.com

"The Culture of Metrics"

search relevance rankings

home page design

consumer behaviour, network economy, attention economy

software based recommendations

data driven automation, merchandising, recommendations, ad generation and bidding

Customer Service

Web Design

Standard e-tail facilities

Gift economy, free shipping, read it first, customer reviews

Amazon shopping experience

Large range of products, The Long Tail

Competitve/Low prices

Innovation

Third party use of Amazon technologies, 'Syndicated Stores' program, Amazon Web Services (AWS), Licensing

Developing technology internally, first mover advantage, innovator's dilemma, second mover advantage

Efficiency/Optimisation, Links to Metrics, Links to Attention Economy, Links to Customer Service

Investment

Links to Innovation

Kindle, Links to Network Economy, Links to tangible/intangible goods

Partnerships, Links to Network Economy, Expansion into new markets

"Law of Churn"

Exponential Growth

Network Effects

Large range of products, The Long Tail

Dominant market share

Generating Income

Commission from partnerships, Waterstones.co.uk, Borders.com, Toys R Us, Earning income off its competitors, Operating alongside competitors to offer customers wide range of products, Links to Network Economy

Commission from Amazon Marketplace

Amazon Merchants@, fixed fees, commission

"Shelf space", charging for prime position on website

Sales

Co-branded credit card agreements

Customer set

Content creators

Consumers

Sellers

Enterprises