Customer Attraction
by Nana Agyekum
1. Website
1.1. SEO Optimisation
1.1.1. High Traffic Portals
1.1.2. Par per Click
1.2. Online Marketing
1.2.1. Banners
1.2.2. Par per Click
2. Emails
2.1. One to One
2.2. One to Many
3. Branding
3.1. Advertising
3.1.1. Print
3.1.2. Television
3.1.3. Radio
3.1.4. Magazine
3.1.5. Flyers
4. Owner Action
4.1. Press Releases
4.2. Case Studies
4.3. Articles of Interest
5. Phone Calls
5.1. Key Players at Targeted Client Companies
5.2. Targeted List
6. Referrals
6.1. Client Word of Mouth
6.2. Industry Alliances
6.2.1. Friends
6.2.2. Vendors