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All birds by Mind Map: All birds

1. BRand Characteristics

1.1. Simplicity in Design

1.2. Made from Nature

1.3. Comfortable and naturally designed

1.4. Environmentally Concious

1.5. Social Responsibility

2. BRand Associations

2.1. Lifestyle brand

2.2. Functionality

2.3. B-corp Affiliated

2.4. Luxury

2.5. Responsibly sourced

3. BRand perceptions

3.1. Sustainable

3.2. Quality products

3.3. Comfortable shoes

3.4. Low Carbon foot print

3.5. Environmentally aware

4. Heritage

4.1. New Zealand-American footwear company

4.2. Headquarters in San Francisco CA

4.3. Launched in 2014 on Kickstarter

4.4. Natural Materials

4.5. Mantra to Create better things in a better way

5. BRand Demographics

5.1. Married couples

5.2. Higher Income

5.3. Males and females

5.4. 30 and under

5.5. Runners

6. BRand Advertising

6.1. Social Media

6.2. Word of mouth

6.3. E commerce

6.4. Email Newsletters

6.5. Retail