1. Welcome a.k.a. "At a Glance" / "Overview" (excerpt)
2. Highlights & High-level Tradecraft
3. Glossary of Terms
4. Learning Agenda
5. Lifecycle Phases
5.1. Assess and Explore (+ Intro Language)
5.1.1. Core Questions
5.1.1.1. What have we learned?
5.1.1.2. What are emerging changes?
5.1.1.2.1. What is going on in these areas?
5.1.1.3. What are emerging opportunities?
5.1.1.4. What is your vision?
5.1.2. Requirements & Signoffs
5.1.2.1. VPP
5.1.2.2. Program Director
5.1.3. Products
5.1.3.1. Map of Key Players in the Field [+ Placeholder: Recommended process on how to develop]
5.1.3.2. Map of the Problem [+ Placeholder: Recommended process on how to develop]
5.1.3.3. Hypotheses for: 1) Why now?, and 2) Why Packard?
5.1.4. Process/Trade-craft (+ /Stakeholder Engagement/Timing/Communications)
5.1.4.1. Pitfalls to Avoid
5.1.4.2. Strategy Buddy
5.1.4.3. Environmental Scan
5.1.4.3.1. Possible: sections for a) engaging trustees, b) expert interviews, c) advisory group ... etc
5.1.4.4. Launch Meeting
5.1.4.5. Helpful Tips
5.1.4.6. Articulate Assumptions and Hypotheses
5.1.5. Evaluation & Monitoring
5.1.5.1. Sample RFPs
5.1.6. Tools
5.1.6.1. Organize Information Worksheet
5.1.6.2. Theory of Change
5.1.7. Experiences/Examples
5.1.8. Resources & References
5.1.9. Learning Agenda
5.2. Make Choices (+ Intro Language)
5.2.1. Products
5.2.1.1. Pathways to Success (strategic options) including rough resource estimates
5.2.2. Tools
5.2.2.1. Feasibility Funnel
5.2.2.2. Statement of Outcomes
5.2.2.3. Theory of Change
5.2.2.4. Logic Model
5.3. Plan and Implement (+ Intro Language)
5.3.1. Products
5.3.1.1. Approach to Adaptive Management
5.3.1.2. Total Resource Needs Detailed
5.3.2. Process/Trade-craft (+ /Stakeholder Engagement/Timing/Communications)
5.3.2.1. Evaluation Plan
5.3.2.2. Exit Strategy
5.3.2.3. Communication Plan
5.3.2.4. Dashboards
5.3.3. Tools
5.3.3.1. Funding Plan (+ all resources including staff)
5.4. Execute (+ Intro Language)
5.4.1. [UNCATEGORIZED] Guidance on shifting & adapting strategies/tactics
5.5. Content to Integrate
5.5.1. Answering the Core Questions (phase 2, page 5)
5.5.2. Social Change Model
5.5.3. Mid-course Reviews (and all subsequent material in phase 5)