1. Review
1.1. Publish to production server
1.1.1. Review Design
1.1.1.1. Web
1.1.1.2. Tablet
1.1.1.3. Smartphone
1.1.2. Review Functionality
1.1.2.1. Web
1.1.2.2. Tablet
1.1.2.3. Smartphone
1.1.3. Tweak
1.2. Soft Launch
1.2.1. Email select group
1.2.2. Publish without advertising
2. Coding
2.1. Website HTML/CSS/Java Coding
2.2. Reimplement 3rd party functionality
2.2.1. Forms
2.2.2. Employment Opportunities
2.2.3. FAQs
2.2.4. Photo Galleries
2.2.5. Testimonials
2.2.6. Search
2.3. Email
2.3.1. HTML/CSS coding
2.3.2. Database / Website Integration
3. Preparation
3.1. Review Analytics
3.2. Survey audience
3.3. Review similar sites
3.4. Define goals
3.5. Define goal measurement
4. Post-Launch
4.1. Maintanence
4.2. Review Analytics
4.3. Measure against goals
5. Audience
5.1. Primary
5.1.1. Women with pets
5.1.1.1. Website needs
5.1.1.2. Demographics
5.1.2. Travelers with pets
5.1.2.1. Website needs
5.1.2.2. Demographics
5.1.3. Residents near NB
5.1.3.1. Demographics
5.1.3.2. Website needs
5.1.4. Adults no kids
5.1.4.1. Demographics
5.1.4.2. Website needs
5.2. Secondary
5.2.1. MOA Travelers
5.2.1.1. Demographics
5.2.1.2. Website needs
6. Content
6.1. Prioritization
6.1.1. Navigation
6.1.1.1. Web
6.1.1.2. Tablet
6.1.1.3. Smartphone
6.1.2. Site Map
6.1.2.1. Web
6.1.2.2. Tablet
6.1.2.3. Smartphone
6.2. Web copy
6.2.1. Reduce text
6.2.2. SEO
6.3. Media assets
6.3.1. Photography
6.3.2. Video
6.4. Forms
6.4.1. Review flow
6.4.2. Optimize
6.4.3. Integrate
7. Web Design
7.1. Develop concepts
7.1.1. Homepage
7.1.1.1. Web
7.1.1.2. Tablet
7.1.1.3. Smartphone
7.1.2. Subpages
7.1.2.1. Web
7.1.2.2. Tablet
7.1.2.3. Smartphone