BIG DATA ANALYSIS AND NEW BUSINESS OPPORTUNITIES
by nethmi abeywickrama
1. Accurate business predictions
1.1. customer insights
1.2. Customer journey management
1.2.1. Before purchase
1.2.2. after purchase
1.3. transaction recodes
2. Support for small businesses
2.1. customer focus retail
2.2. undestanding trends
2.3. optimising supply chain
3. Improving existing products
3.1. Reasonable pricing
3.2. Log data
3.3. customer review
3.4. production process
3.5. customer satisfaction
4. New income streams
4.1. Data analysing companies
4.1.1. Google
4.1.2. Facebook
4.2. storing
4.2.1. cloud storage
4.2.1.1. Googledrive
4.2.1.2. iCloud
5. Increase the opportunities in the tourism and hospitality sectors
5.1. show attractive destinations
5.2. show routes
5.3. create location specific offers
5.3.1. smartphones
5.3.1.1. GPS
5.3.1.2. location taggging
5.4. Travel reviews
6. Customer analysis
6.1. Survey
6.1.1. Preferences
6.1.2. behaviour
6.2. get customer non-financial info
6.2.1. employement
6.2.2. social life
6.2.3. education
6.2.4. memberships
6.3. feedbacks
6.4. user behaviours
6.4.1. Information search
6.4.1.1. Google personalisation
6.4.1.1.1. user profile
6.4.1.1.2. Interests
6.4.1.1.3. offers
7. Increase sales
7.1. external data sources
7.2. market trends
7.3. Attractive advertisements
7.3.1. facebook
7.3.2. Netflix