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1. Exploratory Study

1.1. Meaning

1.1.1. Is undertaken when not much is known about the situation at hand, or no information is available on how similar problems or research issues have been solved in the past.

1.2. Example

1.2.1. A service provider wants to know why his customers are switching to other service providers?

1.2.2. Why customer Maxis switching to Celcom

1.3. Undertaken By

1.3.1. Interview individual focus group

2. Descriptive Study

2.1. Meaning

2.1.1. Undertaken in order to ascertain and be able to describe the characteristics of the variables of interest in a situation.

2.1.2. Undertaken in organization to learn about & describe the characteristics of a group employee

2.1.3. Undertaken to understand the characteristics of organization that follow certain common practices

2.2. Purpose

2.2.1. Understand the characteristic of a group in a given situation

2.2.2. Think systematically about aspects in a given situation

2.2.3. Offer ideas for futher probe & research

2.2.4. Help make certain simple decisions

3. Hypothesis Testing

3.1. Meaning

3.1.1. Usually explain the nature of certain relationships, or establish the differences among groups or the independence of two or more factors in a situation.

3.2. Examples

3.2.1. A marketing manager wants to know if the sales of the company will increase if he doubles the advertising dollars.