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. by Mind Map: .

1. Locate a nearby store

2. Product Information

3. Collect rewards for visiting a store

4. Personalized experiences

5. Self-service Options

6. Advertising & Promotions

7. Loyalty schemes

8. In store navigation

9. Social Community Interaction

10. Dynamic Product Offers

11. Product Customization

12. Mobile eCommerce

13. Purchase Information

14. Research purchases