The Digital Market

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The Digital Market by Mind Map: The Digital Market

1. Online Presence

1.1. First impression

1.2. How did it get there

1.2.1. use more than one site

1.2.2. Analysis

1.3. Optimisation

1.4. Retention

1.4.1. Reward loyalty

2. Social Media

2.1. twitter

2.2. facebook

2.3. linkedin

2.4. wordpress

2.5. other sites relevant to your industry

2.6. Infographics

2.7. Inbound marketing

3. Directories

3.1. free listings

3.1.1. Just get listed as many places as you can

3.2. paid for listings

3.2.1. More focus approved, where are your customers going to look for you ?

4. Channels

4.1. Video

4.1.1. You tube channel can be used to share information

4.2. Articles

4.2.1. Help build creditability

4.2.2. Can be articles in other publications given away free

4.3. News releases

4.3.1. Always prepare and issue press releases to various locations relevant to your business

4.4. Photo sharing

4.4.1. there are several photo sites so choose the one most relevant to your target market

4.5. Reciprocal listings

4.5.1. have to approved and relevant to industry

4.6. Blogs

4.7. Social Networks

4.8. Customers feedback / referrals sites

5. Topics you need to understand

5.1. Inbound Marketing

5.2. Brand

5.2.1. online

5.2.2. Offline

5.3. Business Planning

5.4. Marketing

5.4.1. Product awareness and promotion of services

5.4.2. Customer communications

5.5. PR

5.5.1. Reputation of the company, increase company awareness

5.6. Social Media

5.6.1. content driven

5.6.2. consumer driven

5.7. e-commerce

5.7.1. data collection & utilisation

5.8. Knowledge Management

5.9. Email best practice

5.10. SEO

5.11. PPC