1. Old (forgotten) clients FR EN. RU we sent to new clients directly
1.1. bday emails/messages
1.2. newsletters
1.2.1. link to social nets
1.2.1.1. instagram (english one? what do we do to it?)
1.2.1.2. facebook (english one?)
1.2.1.3. linkedin
1.2.1.3.1. do we start it?
1.3. links to the social nets
1.4. website
1.5. first sale
2. in Switzerland
3. Current clients (RU and EN/FR)
3.1. upsales/cross-sales
3.1.1. bigger treatments
3.1.2. other treatments
3.2. down sales
3.2.1. small products (cream, serum, health boost)
3.2.2. small things with the CL logo (soap, salt, etc.)
3.2.3. smaller ttt (Aqualift, Micro, etc.)
3.3. repeating sales
3.3.1. phone calls once in a while
3.3.1.1. russian
3.3.1.2. french
3.3.2. reminders about the necessity of the next visit
3.3.2.1. email
3.3.2.2. call
3.3.3. setting appointment when leaving the clinic
3.3.4. birthday email/message
3.3.5. Xmas and other hollidays messages
3.4. local VIPs RU and EN/FR
3.4.1. attention in the clinic
3.4.1.1. tea/coffe
3.4.1.2. explanation of the future treatment
3.4.1.2.1. how it will be
3.4.1.2.2. how they will look right after
3.4.1.2.3. when they can start to socialize
3.4.1.2.4. after care explanation
3.4.1.3. setting next appointment/visit/treatment
3.4.2. after care
3.4.2.1. being in touch with the patient to help with the questions
3.4.2.2. set up the meeting with Dr
3.4.2.3. next sell
3.4.3. setting appointments
3.4.4. putting the information about the ttt, the patient (tea, coffee, Details) in practice
3.5. foreign VIPs RU and EN/FR
3.5.1. attestation
3.5.2. meet/greet in the clinic
3.5.3. translation
4. New clients (RU) loyalty/trust
4.1. Agencies
4.1.1. Social Nets
4.1.1.1. Instagram
4.1.1.1.1. safety for the clients
4.1.1.1.2. our expertise
4.1.1.1.3. easy to come
4.1.1.1.4. expensive (comission)
4.1.1.2. Facebook
4.1.1.2.1. ads in the luxury group of Vetrova
4.1.1.3. Vk
4.1.1.3.1. start promotion campaigns
4.1.1.4. LinkedIn
4.1.1.4.1. start
4.1.1.5. for those who were interested in medical
4.1.1.6. Telegram
4.1.1.6.1. ? add more details
4.1.2. Personal Emails
4.1.2.1. VIP agencies
4.1.2.1.1. Whatsapp group
4.1.2.2. agencies from the luxury group
4.1.3. Sales Calls
4.1.3.1. visits of best agencies
4.1.3.1.1. Ekaterinburg
4.1.3.1.2. Moscow
4.1.3.1.3. St.Petersburg
4.1.3.1.4. Kiev
4.1.4. Newsletters
4.1.4.1. current programs
4.1.4.1.1. detox
4.1.4.1.2. rejuvenation
4.1.4.1.3. haute couture, perfect lift, etc.
4.1.4.1.4. slimming
4.1.4.1.5. short programs (Jinling)
4.1.5. google/yandex targeting
4.1.6. Calls
4.1.6.1. interested agencies
4.1.6.2. all the other agencies
4.1.7. travel fairs
4.1.7.1. new brochures/ pdf
4.1.7.1.1. before/after
4.1.7.1.2. detox brochure
4.1.7.1.3. rejuvenation programs
4.2. Direct Sales
4.2.1. Instagram
4.2.1.1. description of the treatments
4.2.1.2. video feedback after the treatments
4.2.1.3. video of the ttt
4.2.1.4. pictures before/after
4.2.1.5. feedbacks
4.2.1.6. live stories from the clinic
4.2.1.7. live broadcasting
4.2.1.8. real pictures from the ttt
4.2.1.9. promotion (500 per month)
4.2.1.10. cooperation with luxury brands
4.2.1.10.1. Prive 7 (Barvikha Luxury village)
4.2.1.10.2. swiss beauty clinic (Ritz Carlton)
4.2.1.11. patients agreement for showing pics
4.2.1.12. face and body makeover
4.2.1.12.1. contest on the TV
4.2.2. Social Nets
4.2.2.1. Facebook
4.2.2.1.1. start of the promotion (500 per month)
4.2.2.1.2. ads in groups
4.2.2.2. Vk
4.2.2.3. Telegram
4.2.2.4. LinkedIn
4.2.2.5. TikTok
4.2.3. Newsletters
4.2.3.1. treatments
4.2.3.2. packages
4.2.3.3. special offers
4.2.4. Whatsapp
4.2.4.1. treatments descriptions/pdf
4.2.5. Events
4.2.5.1. in Russia
4.2.5.2. in other countries