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My vision for a national ACM professional support program by Mind Map: My vision for a national ACM
professional support program
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My vision for a national ACM professional support program

Strengths

patents strong brand names good reputation among customers cost advantages from proprietary know-how exclusive access to high grade natural resources favorable access to distribution networks  

National CPD framework for midwives & eligible midwives

PD is embedded in ACM Strategic plan

Current initiatives eg MidPlus, Midwifery Practice Review

New node

Current communication modes eg newsletter & journal

Threats

shifts in consumer tastes away from the firm's products emergence of substitute products new regulations increased trade barriers

Financial down-turn

Lack of national consistency

Them and us

Membership

Weaknesses

lack of patent protection a weak brand name poor reputation among customers high cost structure lack of access to the best natural resources lack of access to key distribution channels

Midwives' attitudes about life-long learning, including time, work, & EBM

Midwives' lack of understanding of CPD framework

Geographical isolation

Lack of digital literacy skills

Variable internet connection

Opportunities

an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers

New understanding about efficacy of PD

Collaboration with committed, skilled midwives in industry, education & research

Growing interest in flexible & blended delivery, & different modalities

Current initiatives that can be built on eg Midwives Australia mentoring program

Increase open, transparent & responsive communication