DIGITAL ME

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DIGITAL ME by Mind Map: DIGITAL ME

1. Digital SLR Photography

2. eCommerce

2.1. Sears Canada

2.1.1. sears.ca project

2.2. Gaming

2.2.1. Microtransactions

2.2.2. In-game Economies (World of Warcraft)

2.3. Cryptocurrencies (Bitcoin, Dogecoin, etc)

3. Research

3.1. Online Databases

3.2. AR/VR applications

4. Graphic Design

4.1. Corel/Adobe Suite

4.2. Flash

5. Technology

5.1. Early Adopter/Innovator

5.1.1. Gaming systems back to Atari

5.1.1.1. Online gaming

5.1.1.2. E-sports (F1, Starcraft, etc.)

5.1.2. Apple user since the 1990s

5.1.2.1. iPhone, iPad, iMac, Macbook Pro, Apple Watch 1

5.1.3. Self-built OTT set-top streaming media computer in early 2000s

5.1.4. Connected to BBSes (late 80s) to download game demos

5.2. Leverage for Marketing

5.2.1. Location Services

5.2.2. Nearfield Communications

5.2.3. Ad Tracking, Cookies, Digital Footprints

5.2.4. Internet of Things

5.2.5. New/Innovative technologies are frequent

6. JARED BRESKI DESIGN (Marketing Consultancy)

6.1. Marketing Consulting

6.2. Graphic Design

6.3. Web design (Flash, HTML)

7. Big Data

7.1. Database management - MS Excel/Access

7.2. CRM + Software (Oracle, Salesforce, Hubspot, etc.)

7.2.1. Analysis

7.2.2. Gamification

7.2.3. Direct Sales/Marketing

7.3. Smart Devices

7.3.1. Machine Learning

7.3.2. Connection to commerce

7.4. Cloud

7.4.1. Internet of things

8. Social Media

8.1. Current

8.1.1. Twitch, TikTok, Snapchat, Facebook, Instagram, Twitter, Reddit, LinkedIn

8.2. Older

8.2.1. FARK, MySpace, Vine, etc

8.3. Influencers

8.3.1. eg, Kardashians, PewDiePie, etc.

8.4. metrics

8.4.1. Engagement, Awareness, Impressions, Reach, Share of Voice, etc

9. Online Teaching

9.1. Seneca College

9.1.1. MRK200 (x6), MRK317, MRK106 (x6), MKM704, MKM706 = 15 total sections thusfar

10. Digital Networking

10.1. Worked with/for: TBWA/, Apple Inc., Sony Entertainment Inc. Petro-Canada, Canadian Cancer Society, JWT, Pfizer Consumer Healthcare (J&J), Mirvish Productions, Sick Kids Lottery, NABS Canada, Ivey Business School, Dr. Niraj Dawar (Ivey Professor Emeritus), Seneca College, Sears Canada, Shikatani Lacroix, M&M Food Market, Kraft, Blue Jays Foundation, Wal-Mart, and more.

10.2. LinkedIn/Other Social Media

10.3. Ivey Business School (HBA '04, MBA '10)

10.4. Seneca College (Brand Management Grad Cert '08)