Make Money Speaking

1. ideal client

1.1. product is designed for this one person

1.2. Name, age, work, kids, everything

1.3. the person you want to work with

1.4. you know their pain points

1.5. promptly pay your fee

1.6. invite them for dinner

1.7. they refer you

1.8. gets results

1.9. they show up

1.10. they want to do the work

2. The speech sells the product or service

3. Story telling

3.1. success story

3.2. cautionary tale

3.3. pain island, pleasure island, boat

3.4. chronolical order

3.4.1. beginning

3.4.2. middle

3.4.3. end

3.5. say the dialogue

3.6. Tell the story in the present tense

4. Signature speech

4.1. Signature sentence

4.2. Strong hook

4.3. Success story

4.4. Cautionary tale

4.5. call to action

4.6. powerful closing

4.7. Your story

4.8. Payoff

4.9. Proprietary method

4.9.1. Steps

4.10. Personality

5. Personal Brand

5.1. Super power

5.1.1. Super hero name

5.2. fashion

5.3. presence

5.4. persona

5.5. archetype

5.5.1. fascination advantage (quiz)

5.5.1.1. Different is Better than Better

5.6. avatar