1. Ideas
1.1. Special things for different levels. Ex Level 25 gets a free event. Like Dan K but different
1.2. Badges/rewards need to be public
1.3. 1000 dedicated fans example for independent musicisans.. .'all you need to do'
1.4. 5 comment son a blog post badge. 100 optins badge. 1st customer badge. launch email list badge.
1.5. Always looking for 'whats the next badge'
1.6. combination of 'next steps' with surprises
1.7. Test a '7 day trial' with gamification to see results
2. Why people drop out
2.1. they don't see their progress
2.2. I didn't have any senes of my progress. I didn't konw how close iw as to reaching my goal
2.3. I don't have the time -> priority
2.4. Financial situation has changed -> priorities
2.4.1. life event has happened
2.4.2. we get the axe before the TV does
2.4.3. School / Finals
2.5. I've fallen way behind and I need to take a break
2.6. Dropout in first 2-4 months on average
2.7. I've already gotten everything I can
2.8. I don't want to wait for more content
2.9. Always use the excuse of "Oh i'll be back when timing is right again."
2.10. Time/Money/Focus are big ones.
2.11. If it was fun enough and they saw progression, they'd continue to make it a priority
3. What would you gain if this problem was solved
3.1. More active community
3.2. More sales
3.3. personally would be really excited as a beginner/consumer
3.4. Customers ahve fun while changing their life
3.5. Stand out in the market since no one is doing it
3.6. Keep on top of mind with prospects. attention si harder and harder to keep. this does it.
3.7. More attention = more traffic, more conversions, more retention or new value. Gamification gets all.
3.7.1. First to market gets traffic + social element of badges
3.7.2. New node
4. What are the 'shifts'
4.1. Making first $1 online
4.2. Back against a wall. Just HAVE to do it.
4.3. New node
5. Who are we marketing to
5.1. 3% -> People who are seeking solutions
5.2. People who are experiencing the problem
5.3. People who need convinced of the problem
6. Perfect Path for Prospects
6.1. Titles
6.1.1. Level Up when you complete a module
6.2. Badges
6.2.1. Types of badges
6.2.1.1. Time passing
6.2.1.2. Self reporting on metrics
6.2.1.2.1. email opt ins
6.2.1.2.2. blog comments
6.2.1.2.3. twitter followers
6.2.1.3. Checking boxes to complete X
6.2.2. Automating badges
6.2.2.1. Facebook friends
6.2.2.2. twitter followers
6.2.2.3. posting in forums
6.2.2.4. commenting on their blog
6.3. module 3
6.3.1. instant site launch
6.3.2. register domain name
6.3.3. install wordpress and first post
6.3.4. customizing header/personalizing
6.3.5. New node
7. Functionality
7.1. what are the key metrics people measure to determine their success? where are the shifts that people make exponential growth?
7.2. Dashboard that has all key metrics, links to all modules, comparison against other members, where they're headed next. This guides them through the course and makes it fun
7.3. Dashboard for the experts too so they can see where most people stop or lose progress
7.4. Here's the badge we want
7.5. Here is the image for it
7.6. Here's how people can get it
7.6.1. Time
7.6.2. Check box
7.6.3. Self reporting
8. Problem
8.1. Stickiness of content/course
8.2. Higher rention of customers... or public facing
8.3. Keeping people engaged, moving forward wihtout disappearing
8.4. Different level of community
8.5. Entertainment value
8.6. Keeps you from falling behind
8.7. Two people
8.7.1. business owner
8.7.2. customer
8.7.2.1. stay excited and in the gmae
8.7.2.2. motivation
8.7.2.3. New node
8.7.3. Prospect
8.7.3.1. looking for three things: inform, entertain, belonging. gamification adds edu and belonging
8.7.3.2. get them to take the first steps. get three badges... to get he fourth, you need to sign up
8.8. beginners have ALL these entertainment options. They don't know where to begin. This gives them clear direction.
9. Other solutions
9.1. Forums
9.2. email newsletters
9.3. regular content
9.4. nothing stands out
10. Hot buttons
10.1. it works
10.2. no one is doing it online courses
10.3. Imagine havin gyour brand a daily part of their routine with push notifications ot mobile
10.4. New way of handling 'asension'
10.5. Entertainment added to making them money and changing their business
10.6. Makes learning fun. A game. Learn and you don't know it yet
11. Human Needs this addresses
11.1. connection
11.2. belonging
11.3. Community
11.4. recognition
11.5. Entertainment
11.6. achievement
11.6.1. feeling of progress
11.7. status
11.7.1. competition
11.8. Challenge
11.9. Competent
11.10. effectiveness
11.10.1. On your path
11.10.2. Not wasting your time
11.11. participation with something bigger than you
11.12. Play
11.13. companionship
11.14. Support
11.15. Growth and learning
12. Customer Avatars
12.1. <10% goes all the way through
12.2. "I can't be responsible for making sure htey go all the way through"
12.3. Majority -> just felt good pushing hte 'buy button'. That's why they bought. They majority of them do.
12.4. Even if we can make it fun until the refund period... it helps.
12.5. For people who push the button for pleasure, it allows them to have more 'pleasure' experiences while with us.
12.6. 1% become like pat.
12.7. Making their first $1 -> HUGE shift.
13. Integration
13.1. Wordpress plugin
13.1.1. imember360
13.1.2. wishlist
13.1.3. s2member
13.2. Taps into WP user DB
13.3. Plugin talks to WP DB and MYSQL to store badges/achievments/etc
13.4. Have badges displayed underneath avatar
13.5. MVP
13.5.1. Define badges
13.5.1.1. different series of badges based on different categories
13.5.2. Metric that springs the badge having been earned
13.5.2.1. How do we make it completely automated?
13.5.3. Progression bar on modules based on what you click on
13.5.4. Notification system for rewards
14. Interface
14.1. Admin Screen (back end)
14.1.1. Setting up gamification path (Tracks)
14.1.1.1. Badges
14.1.1.1.1. Functionality
14.1.1.1.2. Time
14.1.1.1.3. Self reporting
14.1.1.1.4. Check box
14.1.1.1.5. Combination badges
14.1.1.1.6. Social (version 2.0)
14.2. user dashboard (front end)
14.2.1. Dashboard page
14.2.1.1. List of all categories, milestones and progress
14.2.1.2. List of earned badges and next ones coming
14.2.1.3. "Where you've been and where you're going"
14.2.1.4. Key metrics (enter once per week)
14.2.1.5. v2.0 social comparison