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Gamification
by Andy Drish 08/08/2012
Gamification
by Andy Drish
1. Problem
1.1. Stickiness of content/course
1.2. Higher rention of customers... or public facing
1.3. Keeping people engaged, moving forward wihtout disappearing
1.4. Different level of community
1.5. Entertainment value
1.6. Keeps you from falling behind
1.7. Two people
1.7.1. business owner
1.7.2. customer
1.7.2.1. stay excited and in the gmae
1.7.2.2. motivation
1.7.2.3. New node
1.7.3. Prospect
1.7.3.1. looking for three things: inform, entertain, belonging. gamification adds edu and belonging
1.7.3.2. get them to take the first steps. get three badges... to get he fourth, you need to sign up
1.8. beginners have ALL these entertainment options. They don't know where to begin. This gives them clear direction.
2. Other solutions
2.1. Forums
2.2. email newsletters
2.3. regular content
2.4. nothing stands out
3. Hot buttons
3.1. it works
3.2. no one is doing it online courses
3.3. Imagine havin gyour brand a daily part of their routine with push notifications ot mobile
3.4. New way of handling 'asension'
3.5. Entertainment added to making them money and changing their business
3.6. Makes learning fun. A game. Learn and you don't know it yet
4. Ideas
4.1. Special things for different levels. Ex Level 25 gets a free event. Like Dan K but different
4.2. Badges/rewards need to be public
4.3. 1000 dedicated fans example for independent musicisans.. .'all you need to do'
4.4. 5 comment son a blog post badge. 100 optins badge. 1st customer badge. launch email list badge.
4.5. Always looking for 'whats the next badge'
4.6. combination of 'next steps' with surprises
4.7. Test a '7 day trial' with gamification to see results
5. Why people drop out
5.1. they don't see their progress
5.2. I didn't have any senes of my progress. I didn't konw how close iw as to reaching my goal
5.3. I don't have the time -> priority
5.4. Financial situation has changed -> priorities
5.4.1. life event has happened
5.4.2. we get the axe before the TV does
5.4.3. School / Finals
5.5. I've fallen way behind and I need to take a break
5.6. Dropout in first 2-4 months on average
5.7. I've already gotten everything I can
5.8. I don't want to wait for more content
5.9. Always use the excuse of "Oh i'll be back when timing is right again."
5.10. Time/Money/Focus are big ones.
5.11. If it was fun enough and they saw progression, they'd continue to make it a priority
6. What would you gain if this problem was solved
6.1. More active community
6.2. More sales
6.3. personally would be really excited as a beginner/consumer
6.4. Customers ahve fun while changing their life
6.5. Stand out in the market since no one is doing it
6.6. Keep on top of mind with prospects. attention si harder and harder to keep. this does it.
6.7. More attention = more traffic, more conversions, more retention or new value. Gamification gets all.
6.7.1. First to market gets traffic + social element of badges
6.7.2. New node
7. Human Needs this addresses
7.1. connection
7.2. belonging
7.3. Community
7.4. recognition
7.5. Entertainment
7.6. achievement
7.6.1. feeling of progress
7.7. status
7.7.1. competition
7.8. Challenge
7.9. Competent
7.10. effectiveness
7.10.1. On your path
7.10.2. Not wasting your time
7.11. participation with something bigger than you
7.12. Play
7.13. companionship
7.14. Support
7.15. Growth and learning
8. Customer Avatars
8.1. <10% goes all the way through
8.2. "I can't be responsible for making sure htey go all the way through"
8.3. Majority -> just felt good pushing hte 'buy button'. That's why they bought. They majority of them do.
8.4. Even if we can make it fun until the refund period... it helps.
8.5. For people who push the button for pleasure, it allows them to have more 'pleasure' experiences while with us.
8.6. 1% become like pat.
8.7. Making their first $1 -> HUGE shift.
9. What are the 'shifts'
9.1. Making first $1 online
9.2. Back against a wall. Just HAVE to do it.
9.3. New node
10. Who are we marketing to
10.1. 3% -> People who are seeking solutions
10.2. People who are experiencing the problem
10.3. People who need convinced of the problem
11. Integration
11.1. Wordpress plugin
11.1.1. imember360
11.1.2. wishlist
11.1.3. s2member
11.2. Taps into WP user DB
11.3. Plugin talks to WP DB and MYSQL to store badges/achievments/etc
11.4. Have badges displayed underneath avatar
11.5. MVP
11.5.1. Define badges
11.5.1.1. different series of badges based on different categories
11.5.2. Metric that springs the badge having been earned
11.5.2.1. How do we make it completely automated?
11.5.3. Progression bar on modules based on what you click on
11.5.4. Notification system for rewards
12. Perfect Path for Prospects
12.1. Titles
12.1.1. Level Up when you complete a module
12.2. Badges
12.2.1. Types of badges
12.2.1.1. Time passing
12.2.1.2. Self reporting on metrics
12.2.1.2.1. email opt ins
12.2.1.2.2. blog comments
12.2.1.2.3. twitter followers
12.2.1.3. Checking boxes to complete X
12.2.2. Automating badges
12.2.2.1. Facebook friends
12.2.2.2. twitter followers
12.2.2.3. posting in forums
12.2.2.4. commenting on their blog
12.3. module 3
12.3.1. instant site launch
12.3.2. register domain name
12.3.3. install wordpress and first post
12.3.4. customizing header/personalizing
12.3.5. New node
13. Functionality
13.1. what are the key metrics people measure to determine their success? where are the shifts that people make exponential growth?
13.2. Dashboard that has all key metrics, links to all modules, comparison against other members, where they're headed next. This guides them through the course and makes it fun
13.3. Dashboard for the experts too so they can see where most people stop or lose progress
13.4. Here's the badge we want
13.5. Here is the image for it
13.6. Here's how people can get it
13.6.1. Time
13.6.2. Check box
13.6.3. Self reporting
14. Interface
14.1. Admin Screen (back end)
14.1.1. Setting up gamification path (Tracks)
14.1.1.1. Badges
14.1.1.1.1. Functionality
14.1.1.1.2. Time
14.1.1.1.3. Self reporting
14.1.1.1.4. Check box
14.1.1.1.5. Combination badges
14.1.1.1.6. Social (version 2.0)
14.2. user dashboard (front end)
14.2.1. Dashboard page
14.2.1.1. List of all categories, milestones and progress
14.2.1.2. List of earned badges and next ones coming
14.2.1.3. "Where you've been and where you're going"
14.2.1.4. Key metrics (enter once per week)
14.2.1.5. v2.0 social comparison
