1. Stakeholders
1.1. Operations, IT
1.2. Broadcast
1.3. Entertainment
1.4. Sales, Marketing
1.5. Partners, Practices
2. Requirements
2.1. 375 TVs - 70 inch - outdoor 1/3 indoor 2/3
2.2. Maintenance - outdoor become hot
2.3. Centralized IP TV, control
2.4. support multiple tracks
2.5. 1 big display / board
2.6. PI system - announce at different sections
2.7. Wow Factor - different and & unique
2.8. Wifi System by Verizon
2.9. Hospitality - building with good view of race cars arrival view, fans experience, victory lane, Amphitheatre as a differentiator
2.10. Optimal video distribution, synchronization of all displays (if car passes infront of you, you should see it on screen in realtime)
2.10.1. How can we utilize Samsung SOCs - centralized management, configuration of TVs,
2.10.2. Motorcast, Videostream
2.10.3. Points of contention if too many fans in one location
2.10.4. Remotely able to access to all nodes in network
2.10.5. Minimize failure points like Set top boxes
2.10.6. Massive field, and needs to make easier for the boots on the ground
2.10.7. How can we utilize Samsung SOCs - centralized management, configuration of TVs,
2.11. Content creation
2.11.1. AT&T GB network, local processing, cloud processing
2.12. 40 race cars, 360 degree view, dashboard cars
2.12.1. Distribute this to multiple partners - OEMs, car manufacturers, broadcasters
2.12.2. How racer is managing car fuel consumption etc.
2.12.3. Data to cloud
2.12.3.1. Tool clip contents with relevant contents
2.12.4. Scanners to evedrop the teams
2.12.4.1. Challenge - noise, need good microphones to filter car noise so that fans can understand driver conversation
2.13. Track experience
2.14. Follow-up car on TV, Hospitality clients
2.15. Optical tracking of cars with GPS, fixed cameras - 4K, with map of track,
2.16. Experience
2.16.1. Loayalty points
2.16.2. Merchendise
2.16.3. end to end experience
2.16.4. sound
2.16.5. socializing experience, sharing
2.16.6. Capturing data
2.16.7. TDC as ticketing venue, Apetite contacts free solution, digitization, mobile payments
2.16.8. Analytics - food purchased, sound experience
3. State of the Art Track / Stadium in South CA
3.1. Fan Experience
3.2. Innovation
3.3. Large venue
3.4. 12 events a year currently
3.5. design in progress for last 7 months
3.6. 500 Arcres
3.6.1. Convert to two half mile tracks
3.6.2. Add cycle races, concerts
3.7. Expensive properties
4. Technology
4.1. Acquired frontend
4.2. Fan experience
4.2.1. Multi day experience from kickoff
4.2.1.1. comfortable, informed about activities like concerts, driver introduction
4.3. Challenges
4.3.1. Decibels
4.3.2. How you figure out where the car is on track