Popular Forms of Marketing Content

1. Podcasts

1.1. Accessible

2. Video

2.1. Most engaging

3. White Papers

3.1. Easy to repurpose

3.2. Great for lead-gen

4. User-Generated content

4.1. Highly Trusted

5. Social Media Posts

5.1. Engaging

6. Statistical Infographics

6.1. Most Shared

7. Blog Posts

7.1. Ideally +1500 words

8. Webinars

8.1. Great for lead-gen