Identity of AB
by Sophie Brune
1. Different Business Models
1.1. AR independent
1.2. Context switching
1.2.1. Evaluation of context switching
1.3. different focus
1.4. Relationship between AB and AR
2. Possible Confusion of Identities
2.1. Internal
2.1.1. commitment to AR
2.1.2. commitment to AB
2.1.3. change in commitment
2.1.4. switching problem
2.1.5. Problems with personification
2.2. External
2.3. Fragmentation
3. Features/values
3.1. AB adaptive
3.2. AR disruptive
3.3. AR technology
3.4. Different features
4. Stakeholders' Perception
4.1. Integration of it
4.2. Confusion of Stakeholders
5. Vision
5.1. AB vision
5.2. AR Vision
5.2.1. Digitize
5.2.2. Supporting Artists
5.3. future goals
6. Organizational Culture
6.1. Same organizational culture
6.2. Variety in team
7. Identity Management
7.1. Different narrative internally and externally
7.2. Identity problem
7.2.1. Solution to identity problem
8. CEO
8.1. CEO pivoting
8.2. CEO openness
8.2.1. employee decision power
8.3. CEO directs identity
8.3.1. COO directing
8.4. CEO legitimized
8.5. CEO impersonating
8.5.1. Problems with personification