1. Content
1.1. Blog posting
1.1.1. every 2 days
1.1.2. practical advice
1.1.3. 300-800 words
1.1.4. 50% newsworthy 50% evergreen
1.1.5. Media rich
1.1.6. Written by genuine mommy bloggers
1.1.7. Keyword reserarched
1.2. Multi part guides
1.2.1. Have their own landing page
1.2.2. link out to relevant blog posts
1.2.3. Keyword optimized
1.3. Linkable assets
1.3.1. Infographics
1.3.1.1. every 3 months
1.3.2. Ultimate guides to
1.3.2.1. 4000+ words definite pieces of content
1.3.2.2. Keyword researched
1.3.3. Calculators
1.4. Giveaways
1.4.1. Coupons
1.4.2. Products
1.4.3. Enter contests
1.5. UGC
1.5.1. Facebook comments
1.5.2. Guest posts
1.5.2.1. Guest posting communities
1.5.2.1.1. MBG
1.5.2.1.2. Bloggerlinkup
1.5.2.1.3. ...
1.5.2.2. Write for us page
2. Communities
2.1. Bloggers
2.1.1. Triberr
2.1.2. Blogdash
2.1.3. Seededbuzz
2.1.4. Blogengage
2.2. Guest Blogging
2.2.1. Myblogguest
2.2.2. Bloggerlinkup
2.3. Journalists
2.3.1. HARO
2.4. Forums
2.4.1. Discover money saving forums
2.5. Sub reddits
2.5.1. to be discovered
3. Social & Syndication
3.1. RSS
3.1.1. Feedburner
3.2. Social
3.2.1. Facebook
3.2.1.1. Daily unique update
3.2.1.2. Blog posts promotion
3.2.2. Twitter
3.2.2.1. Retweeting of popular bloggers
3.2.2.2. Discussion with popular bloggers
3.2.2.3. Blog content promotion
3.2.2.4. Outreach
3.2.3. Pinterest
3.2.3.1. Repin influencers
3.2.3.2. Original "Frugal / DIY" Pins
3.2.3.3. Pin button on the website
3.2.4. G+
3.2.4.1. Only for rel="author"
3.3. Commenting
3.3.1. Identify influencers in the niche
3.3.2. Start building up relevant comments on their blog
3.3.3. Build reputation
4. SEO
4.1. Keywords
4.1.1. Each piece of content is keyword researched
4.1.2. Keywords and synonyms mentioned in title and body
4.2. On-page
4.2.1. Simple basic on page optimisation
4.2.2. Rel=Author
4.2.3. Auto internal linking
4.3. Relationship building
4.3.1. Social
4.3.2. Communities
4.3.3. Outreach emails
4.3.4. Broken links strategy