How to make a brief

how to make a birieffs

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How to make a brief by Mind Map: How to make a brief

1. Basic information

1.1. the name of the brand

1.2. history

1.3. perception

2. Competitice environment

2.1. list

2.1.1. competencies

2.2. images

2.2.1. inspire the project

3. Market objects

3.1. target market

3.2. positioning

3.3. how perceive the brand?

4. Brand design

4.1. characteristics to be project

4.2. key aspects

4.3. benefits

4.3.1. elements of the comunication

5. Visual identify

5.1. corporative colors

5.2. images

5.3. philosophie