Integrated marketing communications (1)

1. TREsemme IMC

1.1. Benefit of IMC

1.1.1. The importance of IMC and it Advantages

1.2. Different steps of IMC planning Process

1.2.1. Review of marketing plan

1.2.2. Promotional program situational analysis

1.2.3. Analysis communication process

1.2.4. Overall communication budget determination

1.2.5. Develop IMC programe

1.2.6. Integrated and implement communication elements

1.2.7. Monitor,evaluate and control

1.3. Conclusion

1.3.1. No new idea's, Just summarizing what have been said in the body

2. New Topic