1. The Basics
1.1. Profile
1.2. Connections
1.3. Search - Prospecting
1.4. Referral and Word of Mouth Networking
1.5. Research - Business Intellegience
1.6. Placeholder
2. Build Credibility and Brand
2.1. Profile
2.1.1. 100% Completeness
2.1.2. Import Words in Title, Summary, Specialties
2.1.3. Google Search
2.1.3.1. http://markup.io/v/5f3bhxjhn3e6
2.1.3.2. Titles
2.2. Connections
2.2.1. Get Connections
2.2.1.1. Upload Contacts
2.2.1.2. Email / CRM Intregration
2.2.1.2.1. Gmail/Raportive
2.2.1.2.2. Outlook
2.2.1.2.3. Sales Force/Chatter
2.2.1.2.4. Act On Software
2.2.1.3. Join Groups
2.2.2. Accept Connections
2.2.2.1. Which Ones?
2.2.2.2. Best Practices
2.2.2.2.1. Respond back to people who reach out to connect with you.
2.3. Publishing Content
2.3.1. What are the top 3 things that keep your customers awake at night?
2.3.2. Segment Your Audiences (forensic investigators, lawyers, and IT managers,)
2.3.3. EEE - Entertain, Engage, Educate
3. Lead Generation and Sales
3.1. Advanced People Search
3.2. Company Research / Insights
3.3. Asking for Referrals
3.3.1. Email and CRM Integration
3.3.2. http://www.jobchangenotifier.com/
3.4. Professional Network Visualized
3.4.1. http://inmaps.linkedinlabs.com/
4. Communicating Effectively
4.1. Branding
4.2. Company Page
4.2.1. Post Messages As Company
4.2.2. Encourage Company Followers
4.2.3. Turn Followers Into Prospects
4.3. Competition
4.3.1. Spy On Competitors
4.3.2. Follow Your Competitors