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1. Barthe's semiotic theory broke down the process of reading signs and focused on their interpretation by different cultures or societies. According to Barthes, signs had both a signifier, Barthes also believed that every ideological sign is either a Denotative sign system or a Connotative sign system.

1.1. Example

2. Benveniste's Theory

3. Is recognized as the leading representative of Linguistics of Enunciation and the chain that became known as theories of enunciation. He was a Saussurean comparative linguist and a leading expert in Indo-European.

4. Example

5. Derrida's Theory

5.1. According to Derrida, the theory of deconstruction seems to center around the idea that language and meaning are often inadequate in trying to convey the message or idea a communicator is trying to express.

5.1.1. Example

5.1.2. An example of deconstruction is reading a novel twice, 20 years apart, and seeing how it has a different meaning each time.

6. Ferdinand de Saussure

6.1. Saussure's Theory

6.1.1. Saussure presents the theory that signs give a denotation, they present a particular meaning or purpose, but they also connote subconsciously in our minds other meanings too. Example

7. Charles Sanders Peirce

7.1. Peirce's Theory

7.1.1. According to Peirce, every thought is a sing, and every act of reasoning consist of the interpretation of signs. Singns may be mental representations of objects, and objects may be known by means of perception of their signs and semiosis is the process by which representation of objects function as sign. Example

8. Roland Barthes

8.1. Barthe's Theory

9. Jacques Derrida

10. Emile Benveniste