1. Audiences
1.1. Educators
1.2. Districts
1.2.1. TUDA
1.2.2. Internal Communications
1.2.3. Comm Depts
1.2.4. School Boards
1.2.5. Leadership
1.3. Organizations
1.3.1. NAE
1.4. Sponsors
1.4.1. eg Blackboard
2. Tactics
2.1. Create urgency
2.1.1. Show tickets left
2.1.2. Countdowns
2.2. Safety
2.2.1. COVID-19
2.3. Brand
2.3.1. Tagline
2.3.1.1. Touch Base
2.3.1.2. Stand Up, Stand In
2.3.1.3. School: Intentional
2.3.1.4. Stirring Instruction
2.3.1.5. Dissequity
2.3.1.6. Dissect Equity
2.3.1.7. Bet on Bold
2.3.2. Collateral
2.3.2.1. Video
2.3.2.2. Photography
2.3.2.3. Stories
2.3.2.4. Live Streaming?
3. Marketing
3.1. Digital
3.1.1. Social Media
3.1.1.1. Teacher Groups
3.1.1.2. Paid Advertisments
3.1.1.3. Boosted Posts
3.1.1.4. Event Sharing
3.1.1.4.1. Co-Hosts
3.1.2. Update Website
3.1.2.1. SEO
3.1.2.2. Google Adwords
3.1.3. Email Marketing
3.1.3.1. Purchase Lists
3.2. Print
3.2.1. National Publications
3.2.2. Mailers
3.2.2.1. Purchase Lists
3.2.3. Posters
3.2.4. Flyers
3.3. Public Relations
3.3.1. Reporter Inquiries
3.3.2. Op-Eds
3.3.3. Blog and Website
3.4. Conference Software
3.4.1. Gamification
3.4.2. Checkins
3.4.3. Contact Capture
3.4.4. App
3.4.5. Participant Engagement