Design Thinking

1. What is it?

1.1. Method to generate innovative ideas that focuses its effectiveness on understanding and solving real needs.

2. EMPATHIZE

2.1. Conduct interviews.

2.2. Uncover emotions.

2.3. Seek stories.

2.4. DEFINE

2.4.1. Reframe and create humancentric problem statements.

2.4.2. Identify meaningful surprises and tensions.

2.4.3. Infer insights.

2.4.4. IDEATE

2.4.4.1. Brainstorm radical ideas.

2.4.4.2. Build on others' ideas.

2.4.4.3. Suspend judgement.

2.4.4.4. PROTOTYPE

2.4.4.4.1. Create lo-res objects and experiences.

2.4.4.4.2. Role play to understand context and key feature.

2.4.4.4.3. Quickly build to think and learn.

2.4.4.4.4. TEST