The interview with Kevin Rose 23 April, 2009 notes by @andresra

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The interview with Kevin Rose 23 April, 2009 notes by @andresra by Mind Map: The interview with Kevin Rose  23 April, 2009 notes by @andresra

1. Digg

1.1. Monetization

1.1.1. Digg is working on an advertising and sales model to prepare for switch from Microsoft We're looking at ways people can engage with an ad and have a conversation with a community Challenge Brands are being conservative Fear of conversation

1.1.2. Microsoft Ad Deal to focus on product, only a year left

1.1.3. Display Ads (only)

1.2. Users

1.2.1. love to vote on things

1.2.2. Pressure users, some are amazing users, not quantity but quality link choices that have an eye for a top quality links that end up on the homepage.

1.2.3. social media has a lot more to offer, not just a standard application

1.2.4. Early adopters, tech influencers how can we get these people involved in bigger challenges.

1.3. Business

1.3.1. Today On track to become a profitable company by the end of this year 35 million unique visitors

1.3.2. What's the outlook? Level the playing field and democratize media. Kevin is the single largest shareholder in Digg and he doesn't need much right now. Facilitate niche interests and give groups of users a place to come together and have a voice (sounds like FriendFeed) future overhauls, new changes are on the way, Kevin is really excited about some announcements on the horizon

1.3.3. Value of Digg plenty of clones have duplicated what Digg has done, only a slightly different I don't consider it competition because our community trusts us to deliver more than just features. Timing First six months we rode the popularity of Web 2.0 Simplicity One single action (a click/vote) Homepage critical element, the new frontpage that no single media company can compete against.

1.3.4. Kevin just complimented Twitter Search for discovering and exposing trends.

1.3.5. How does social media change the news consumption? Example, Twitter is a great way to push content across the web. Digg leverages this and other platforms to get the word. Don't rely too much on these tools, focus on your website and core brand. It's not about the destination site but about the personal brand of the contributor. This is a new age of personal branding. Om Malik is a great example of how a personal brand can extend and grow independent of one single company. That is what social media provides.

1.3.6. How can digg help save the newspaper industry, powering online papers, advertise their content on Digg? We can't help print but we can help these companies online. We have a great widget offerings.