How to Do a Competitor Analysis for e-commerce

1. Search Performance or Digital Shelf

1.1. Who is Ranking in first page

1.1.1. Keywords Review

1.2. Sponsored Ads Review

1.2.1. Dynamic environment - All Keywords are not static they change with time

1.3. Own Brand Spot

2. Pricing Analysis

2.1. Price Teiring

2.1.1. Market Segment Capture

2.1.2. Pricing Strategy - entry / mid / premium

2.1.3. Top Performing Brands in your segment

2.2. Day to day price changes affecting sales

2.2.1. Voltality of Prices in segment

3. Product Rating & Customer Reviews

3.1. Number of reviews received by Competitor Brand

3.2. Average rating across products - identify Top 3 brands who speaks quality

3.3. Customers concerns on C- product! What can we do better ?

3.4. Good features on C-products can we improve our product.

4. Product Assortment & Number of Competitor

4.1. Do we have too many Competitors ?

4.2. Product Range and Availabilty across seasons.