1. Celebrities
1.1. celebrity interviews (where they started and the challenges they faced and how they achieved their success)(DECEMBER)
1.1.1. showing the celebrities the vault and ask them which watch they would pick . (a segment to be done on every celebrity interview)
2. Abdul
2.1. how to spot fakes
2.1.1. based on each brands
2.2. The journey behind building Timekeeper
2.3. Experience based content
2.3.1. "Things I wish I knew"
2.4. Review based on Met Gala, Oscar, emmys, grammys, F1, other sports events
3. The Vault
3.1. Introducing the vault - explaining about the watches
3.1.1. Have as a series, for each watch
3.2. Image posts on the newest additions
4. Celebrations
4.1. Proposing with the watch rather than rings
4.1.1. groom giving a watch to the bride
4.1.2. guy proposing to the girl
4.2. a watch getting passed onto the next generation
4.2.1. and old hand is passing the watch to a younger person
5. continue knowledge based content
5.1. watch care
5.2. investing & value (appreciation of The Hulk)
5.2.1. comparison between investing on a watch rather than investing on other depreciating assets (e.g, a car)
5.3. History about watches
5.4. technical aspects of watch - the watch parts, and
5.4.1. high level
5.4.2. deeper level
5.4.2.1. how rolex places their logo, their materials
5.5. did you know
6. Watch Brands
6.1. History of the brand
6.1.1. how it was founded, how they came up with the names, the first hits
6.2. The trademarks
6.2.1. what they always do to separate themselves from other brands. The unique aspects
7. Lifestyle Images
8. OCTOBER
8.1. posts
8.1.1. Intro post on what the vault is
8.1.2. 5 lifestyle images
8.1.3. How Audemars Piguet watch was designed
8.1.4. Technical aspect of a watch
8.1.4.1. how the crown in each watch brand is uniquely designed
8.1.5. The dude is proposing with a watch box
8.1.6. Post with a vault open and a watch inside
8.1.6.1. the vault opens and a light shines inside on the watch
8.1.7. A did you know fact
8.1.8. Intro posts for Ali & Abdul
8.2. videos (to be filmed in October)
8.2.1. Intro for Abdul - what his favourite watches , his personal watch, how he got into this business
8.2.2. A video on "5 things I wish I knew when I started my journey of collecting watches" (Abdul)
8.2.3. Review on a watch from Met Gala (Abdul)
9. NOVEMBER
9.1. Posts
9.1.1. One technical aspect of few watch brands
9.1.2. Entry, Mid level, High and Rare - Of one watch brand
9.1.3. A post on the holy trinity of luxury watches
9.1.3.1. The big 3 watchmakers in the world are Audemars Piguet, Patek Philippe, and Vacheron Constantin. Together they form the holy trinity of watches, and each of these Swiss luxury watchmaker brands set the standard in innovative complications and style.
9.1.4. Lesser known luxury watch brands
9.1.5. 5 lifestyle watches
9.1.6. Different watch movements
9.1.7. Guess the watch brand from the watch ticking sound
9.1.8. Businessmen shaking hands (sealing a deal)
9.2. Videos
9.2.1. Abdul Introducing the watches in the vault
9.2.2. How to spot fakes
9.2.2.1. 2/3 Brands reviewed
9.2.3. Abdul talking about the value appreciation on the watches they currently have, and explaining why
10. DECEMBER
10.1. Posts
10.1.1. 5 lifestyle images
10.1.2. 2 posts on gifting / corporate/personal
10.1.3. History of vacheron constantin
10.1.4. Patek Philippe and handcrafting
10.1.5. Compare some watches and show how they've appreciated throughout time.
10.1.6. Watch Care
10.1.7. The journey behind building Timekeeper
10.2. Videos
10.2.1. A celebrity interview
10.2.2. Abdul ranking watch brands
10.2.3. Watch unboxing video- Ali
10.2.4. Abdul explaining another watch from the vault