1. Event
1.1. Education
1.1.1. Creation of Mindful wardrobes
1.1.1.1. Styling Masterclass
1.1.1.1.1. Linking with other brands with like values for this
1.1.1.2. Wardrobe tips and tricks
1.1.1.2.1. Versatility in wardrobe
1.1.2. On the brand
1.1.2.1. Sustainable production practises
1.1.2.2. Mission of the brand
1.1.2.3. Why capsule collections
1.1.2.4. Future goals
1.2. Engagement
1.2.1. Viewing of collections
1.2.1.1. Modular possibilites, colour ways, different outfit combos
1.2.1.1.1. Digital screens showing collections and garments
1.2.1.1.2. Customers as models?
1.2.1.1.3. Mini fashion show
1.2.1.1.4. Mini tableaus of different collections
1.2.1.1.5. Filmed high quality fashion show
1.2.2. Trying on collections
1.2.2.1. Maybe just being able to see/feel garments?
1.2.2.1.1. Maybe live show illustrating this?
1.2.2.2. Tricky because of small batches- not encouraging mass ordering
1.2.2.2.1. Not a sale/order focus
1.2.3. Interactivity
1.2.3.1. Paper folding - outfits
1.2.3.1.1. Not sustainable - waste of paper -not so seamless of an experience
1.2.3.2. Social media - photo ops
1.3. Sense Experience
1.3.1. Sight
1.3.1.1. Clean and simple, not an overload of information
1.3.1.2. Organized and minimal
1.3.1.3. Visuals - imagery, screens etc- neutral colours and capsule colours
1.3.1.4. Garments, accessories, displayed on models
1.3.2. Touch
1.3.2.1. Comfort for guests when being seated
1.3.2.2. Opportunity to feel garments
1.3.2.3. clean and sanitized surroundings
1.3.3. Sound
1.3.3.1. Background tunes- for before and after (calming, filling the space, encouraging conversations between people - uplifting the mood)
1.3.3.2. For fashion show portion- Inline with the aesthetic of the capsule being shown.
1.3.3.3. Thinking of foreground and background elements to sound during walkthroughs
1.3.4. Taste
1.3.4.1. Refreshments for guests
1.3.4.1.1. If a fashion show/workshop style- then put before and after the event
1.3.4.1.2. If walkthrough based- then at different zones.
1.3.4.1.3. Different dietary options
1.3.4.1.4. light and refreshing
1.3.5. Smell
1.3.6. Overall Mood
1.3.6.1. In line with the purpose of event
1.3.6.2. Vibe- like the brand:
1.3.6.2.1. Modern-classic
1.3.6.2.2. Sustainability/responsible production
1.3.6.2.3. Educative
1.3.6.2.4. Mindful wardrobes and dressing
2. Values
2.1. Sustainability
2.1.1. Sustainable fabrics
2.2. Transparency
2.3. Responsible production
2.3.1. Capsule collections
2.3.1.1. Modular pieces
2.3.1.2. 5 pieces per capsule
2.3.2. Small batches
2.4. Inclusivity
2.4.1. Inclusive imagery
2.4.2. Inclusive sizes
2.5. Building community
2.5.1. With consumers
2.5.2. With other like minded brands
3. Mission
3.1. Mindfulness Wardrobes
3.1.1. Based on Lifestyle
3.1.2. Preffered aesthetics
3.1.3. Versatility
3.2. Education of consumers
4. Aesthetic
4.1. Simplicity
4.2. Versatility
4.3. Shifting aesthetic depending on capsule style
4.4. Modern Classic
5. Event Goals
5.1. Bring awareness of the brand to Canada
5.2. Educate people on mindful closet planning
5.2.1. Have participants walk away with the tools and resources they need to achieve this
5.2.2. Sustainable and responsible production