Dunkin Brand's Group

1. Market segments

1.1. Dunkin 'Brands operates in four segments Dunkin Donuts U.S and International and Baskin Robbins U.S and International

1.1.1. 1)

1.1.1.1. Dunkin Donuts

1.1.1.1.1. The Dunkin ’Donuts brand has evolved into a predominantly coffee-based concept, with Approximately 57 percent of sales reported by Dunkin’ Donuts franchises in the US and the remaining percentage in international markets.

1.1.2. 2)

1.1.2.1. Baskin Robbins

1.1.2.1.1. About 65 percent of Baskin-Robbins restaurants are located outside of the United States. and they operate mainly through joint ventures and national or territorial licensing agreements with "Master franchisees". The Baskin-Robbins international franchise system, predominantly located in Asia and the Middle East

2. Competitors

2.1. Dunkin 'Brands Group's main competitors are Krispy Kreme Donuts (KKD), Starbucks and Tim Hortons (now owned by Restaurant Brands) are dominant rivals and sales of coffee and donuts have been increasing annually.

2.1.1. Starbucks Corporation: Starbucks is the world's largest specialty coffee retailer with more than 18,000 coffee shops in 60 countries. Offers coffee drinks and cakes, roasted beans, coffee accessories and teas. The company owns about 9,400 of its own stores (primarily in the United States), while licensees and franchisees operate approximately 8,650 units worldwide (primarily in shopping malls and airports).

2.1.1.1. Krispy Kreme Donuts: is a chain of donut establishments with approximately 695 locations throughout the United States and in about 20 other countries. The stores are popular for their glazed donuts that are served hot and fresh from the air fryer, as well as filled cakes and donuts, fritters and fritters. Hot coffee and other drinks are also sold. Almost all KKD outlets are owned and operated by franchisees; the company owns and operates 90 locations

2.1.1.2. Tim Hortons is Canada's leading quick-service restaurant brand, with more than 4,250 coffee shops and donut shops across the country and in multiple US states. Tim Hortons was acquired by Burger King Worldwide in late 2014 in a $ 11 billion deal, and BKW immediately created Restaurant Brands International (RBI). RBI is now the second largest global fast service restaurant in the world.

3. Strategies generated to be successful

3.1. Be constantly aware of the competition. By 2015, they understood that rival companies were immersing themselves in the breakfast category, so they had to quickly generate strategies so as not to be left behind.

3.2. Launch loyalty and rewards programs to make customers feel special

3.3. Renew and keep up-to-date regarding market trends

4. Managing yourself

4.1. Being a manager involves learning empirically how to manage others while doing your own job, as it is not a position that is taught for certain. It is also a very unpredictable operation.

5. Vision

5.1. “Serving Responsibly— To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.”

6. Mission

6.1. “From our employees and franchisees to the farmers who grow our coffee, we believe in treating everyone with respect and fairness so they are empowered to reach their goals.”

7. Countries

7.1. With 11,300 Dunkin 'Donuts restaurants in 40 states and 32 foreign countries, and 7,500 Baskin-Robbins Restaurants in 43 states and 46 foreign countries, Dunkin' is one of the largest quick service restaurant franchisors.

8. Advantages and disadvantages

8.1. As an advantage we can see that the barriers to entry are low for the industry, high franchise fees, royalties, selection process and low costs are easily avoided. While as a disadvantage we have that the rivalry between companies is high, because of the bargaining power to consumers.

9. Does it apply in the case? How does it apply?

9.1. The case shows several circumstances through which the company went through, taking important roles and looking for what is best for the company and how to maximize their individual and team utility, but despite this it can be seen that it does not apply directly to the company.