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Crisis Response Planning by Mind Map: Crisis Response Planning
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Crisis Response Planning

What is your message?

Be specific!

Be brief!

Be honest with yourself!

Get everyone on board!

Principles of News (for perspective on information and messages)

What is news?

Traditional criteria still apply

Plan your strategy

Messages identified

Audience defined

Contact lists assembled

Now what?

Protect what you've got and stay on message

What the media wants

Information

Discussion