Sept 27th - 4 Fashion Retail and Consumer Behavior Session

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Sept 27th - 4 Fashion Retail and Consumer Behavior Session by Mind Map: Sept 27th - 4 Fashion  Retail and Consumer Behavior  Session

1. 3. New Consumers, New Retail

1.1. Isabel Cantista

1.1.1. Managing Partner

1.1.2. Fast Forward Innovation

1.1.3. Portugal


1.3. example

1.3.1. luxury products

1.3.2. registered consumer

1.3.3. retailing of a lifestyle wine electronic devices

1.3.4. started in 2011

1.3.5. > 15 mln users

1.3.6. 6100 new register

1.3.7. 150k products a day

1.3.8. sending 74k packages per day

1.3.9. demographics 503 mln people

1.4. Brasil

1.4.1. young people

1.4.2. decide via the web what to buy

1.4.3. New node

1.5. pop-up stores

1.5.1. temporary stores In 2005 in Eu ass. for temp stores

1.5.2. such as LV Nike

1.5.3. offer limited/ exclusive

1.5.4. test market

1.5.5. not huge investment

1.5.6. offer experience

1.5.7. exhibition/ event

1.5.8. examples store becomes a black box

1.6. C&A convergence means

1.6.1. shops

1.6.2. shop online

1.7. operational terms

1.7.1. see in store life catelogue

1.7.2. buy online

1.7.3. no stocks mark down

1.8. what does cosumer want

1.8.1. time not much time take to much time

1.8.2. value info

1.8.3. fun amusement

1.9. As a cultural phenomenon FASHION has infinite possibilities

1.10. innovation

1.10.1. mix blogs showrooms press books reading books catwalks painting products video fashion flms shops lifestyles

1.11. show music products

2. 2. loyalty & relevancy

2.1. Shubhankar Ray

2.1.1. Global Brand Director

2.1.2. G-Star RAW

2.1.3. Netherlands

2.2. insights

2.2.1. size isnt everything big are not gonna win

2.2.2. attention economy all fashion cool & fast

2.2.3. context is king one channel

2.3. think & feel: product RAW

2.3.1. property in DNA

2.3.2. inherinting denim

2.3.3. focussed

2.3.4. inspiration industrial instead of fashion

2.3.5. hypenation differentiation never ending production line unexepected make new out of old well differenriated

2.3.6. gstart = raw uncut unprocessed pure denim unwashed riged beautiful

2.3.7. fobidden combi's authentics unexptected modern only 20 years old metro denim industry

2.3.8. 3d denim design cross over product elwood launched 1996 12 mln pairs 2009 Arc like a car designer

2.3.9. denim = core

2.4. mass customization

2.4.1. everyone want to be treathed as single person

2.4.2. raw tailored in store change buttons put name on

2.4.3. high fashion > denim

2.4.4. elevating denim to high fashion

2.4.5. passion for product

2.5. high fashion

2.5.1. tokyo design week where next to car makers, nike high concept

2.5.2. shanghai world expo magnet by liv tyler in mids of shoppign centre

2.5.3. new york fashion

2.5.4. bread & butter berlin

2.5.5. relevance in art world

2.5.6. send a 72 yr old actor on the catwalk for a younth brand dennis hopper

2.6. campaigns

2.6.1. photgraphed anton corbijn

2.6.2. people liv tyler magnus carlson vincent gallo unexpected choices clear idenitity

2.6.3. product campaign

2.6.4. people as media payed to wear vs what they wear in private time people push products you cant buy the celebs buy and wear it it will be advertised

2.7. new digital platform

2.8. gstar

2.8.1. $2.2 bln turnover

2.8.2. flagship stores

2.8.3. multiplatform flagship store qstore franchise local expertise nog 100% gstart shop-in-shop ecommerce endcommerce synergy between bricks & clicks

2.9. glocal

2.9.1. macro > micro

2.9.2. multiplatform

2.9.3. interconnected

2.9.4. energie & momentum

3. Q&A

3.1. inbetween model

3.1.1. has other stores

3.1.2. franchisee partner 60% gstar 3 or 4 other brand

3.1.3. independant name

3.2. different market for men and women

3.2.1. masculine brand men stuff

3.2.2. women bough: smaller sizes for them

3.2.3. then women line

3.2.4. opening women only shop

3.3. show differs from others

3.3.1. it was infotainment

3.3.2. info mixed with entertainment

3.3.3. electric charge

3.3.4. invited the bloggers

3.3.5. have lots of followers

3.3.6. different mentality then other brands do

4. closing

5. 1. New Age Branding Strategy (Benetton India – case study)

5.1. Sanjeev Mohanty

5.1.1. Managing Director

5.1.2. Benetton India Pvt Ltd.

5.1.3. India

5.2. india

5.2.1. india interesting market 1.2 bln people 35 countries in one 600+ tv channels 70000 newspapers worlds largest democracy pool of scientist

5.2.2. consumer paradox tier 1 city lot of contast many headed bicycle class vs business class

5.2.3. consumer profile Teen Riches, Dudes & Dudettes Rural Affluent Folks Call Centre Boomers New age Entrepreneurs Young Professionals Double income No kids The young and the restless Golden Folks in high spirits

5.2.4. 2 mindsets traditional TIM value seeker emerging EIM succes seeking great hope

5.2.5. beliefs limiting diff regions diff taste big paradox liberating mass reach of tier 2/3 towns boomtowns franchisee model tech savy people

5.2.6. usages internet via mobile tablet smartphone iphone not so big socialmedia facebook: 50 mln users twitter: 13 mln linkedin: 14 mln google+

5.3. benetton

5.3.1. one of 1st brands

5.3.2. top 3 prefferend brands

5.3.3. 400+ stores

6. 4. history and future of fashion shopping

6.1. Koen Snoeren

6.1.1. New Business Development Manager

6.1.2. GfK Panel Services Benelux

6.1.3. Netherlands

6.2. intro

6.2.1. consumer panels

6.3. A fast changing world Fashion facts The future in fashion

6.3.1. world is changing fast

6.3.2. consumer wants certainty

6.3.3. consumer confidence is below 0

6.4. fashion facts

6.4.1. value of fashion is lower then in 2002

6.4.2. hardly a growth

6.4.3. consumer market in fashion declines

6.4.4. fashion is about clothing not designers glossy magazines celberities gen x they need to be dressed

6.4.5. who spends money on fashion 40% of all fashion is boigh by people > 50

6.4.6. old group is aging more important a new generation buy more cloths

6.5. trend

6.5.1. spending families spens less on cloths youngster spend less on cloths more on other stuff like phones

6.5.2. independants are dissapearing

6.5.3. concentration in fashion retailer not so interantional there is no 1 big retailer whose present in all EU countries promotion most is sold in promo 40/ 50%

6.5.4. online Germany >40% is online sold italy/ spain is behind due to internet access

6.6. future

6.6.1. 1 junctions shoppign centre > multi fucntional experience cinema leisure

6.6.2. 2 shopping where you are where is the client online

6.6.3. 3 new ret@il both online offline

6.6.4. 4 co shopping socialmedia consult fans followers friends review mktng

6.6.5. 5 healthy grey elderly people clear demands

6.7. wrap

6.7.1. create loyal customers and become relevant

6.7.2. Client relevance in retail is the ability to have always the right product at the right place available for the right person on the right moment. This during the whole customer journey

7. info

7.1. welcome to the live mind mapping stream

7.2. Mind Mapped by Alexis van Dam from Connection of Minds

7.3. This mind map will be live updated during the keynotes and forum

7.4. What is a mind map? please click

7.5. contents will be noted in main and subtopics

7.6. this mind map can be viewed on a mobile device

8. topics

8.1. Fashion Retail

8.2. Consumer Behavior Session

9. moderator

9.1. Ken Watson

9.1.1. CEO

9.1.2. Industry Forum

9.1.3. UK

9.2. left brain is always right

9.3. the new consumer

9.3.1. americans in london

9.3.2. speed 1 year 100 mln users of google+ ipads apps 3 year old childs: can use an ipad cannot read or write from pc to socialmedia how many CEO's are provicient in socialmedia apps 10 bln apps jan11 15 bln apps in 6 months in jun11 75 apps for evry iOS user in 6 months Fran & Jane generate traffic innovative marketing facebook page im not a plastic bag

9.3.3. blogs & tweets London Fashion Week (LFW) new african consumer fast growing market South Africa New node

9.3.4. china convidence fallen signifantly consumes less is big luxury consumption $6.5 bln growth rate is huge burberry growth slowed down in china BCG decline of wester isnt inevitable new ways competition chinese in england study there go to china buy english brands in china

10. keynote speaker

10.1. Magdalena Kondej

10.1.1. Global Head of Apparel Research

10.1.2. Euromonitor International

10.1.3. UK


10.2.1. around the world consumer is king understanding consumers regional performance per capita spend China in 2016 its not an easy markt brands ecommerce asia pacific hk india indonesia maleisia thailand


10.3.1. Europe demographics 3 trends 1 women are giviing birth later 2 Eu consumers are aging 3 pop growth slows Eu big 4 Germ Uk France Italy 2012 2016 EVOLVING CONSUMER PERCEPTION OF QUALITY, VALUE AND LUXURY New consumer more demanding quality future shop for cloths power of instore environment internet retailing mobile

10.4. wrap

10.4.1. geographical expansion

10.4.2. cater tolocal preference

10.4.3. adressing need od older consumers

10.4.4. embrace tech & social aspects