1. Market
1.1. Research and Documentation
1.2. Consumers
1.3. Adaptation
1.4. Competition
1.5. Opportunities
2. Performance
2.1. Product Quality
2.1.1. Quality Control
2.1.2. Quality Assessment
2.1.2.1. New node
2.2. Profit
2.2.1. Revenue
2.2.2. Pricing
2.2.3. Costing
3. Management
3.1. Value Chain
3.1.1. External
3.1.1.1. Suppliers
3.1.1.2. Customers
3.1.2. Internal
3.1.2.1. Executive Management
3.1.2.2. R & D
3.1.2.3. Supply Management
3.1.2.4. Operations
3.1.2.5. Logistics
3.1.2.6. Marketing
3.1.2.7. HR
3.1.2.8. Accounting
3.1.2.9. Finance
3.1.2.9.1. Budget
3.1.2.9.2. Investment
3.1.2.10. IT
3.2. Strategy
3.2.1. Objectives
3.2.2. Planning
3.2.3. Implementation
3.2.4. Feedbakcs
3.2.5. Constraints
3.3. Organization
3.3.1. Structure
3.3.2. Relationships
3.3.3. Collective Goals
3.3.4. Authority
3.3.5. Spirit
4. Innovation
4.1. New Idea/Product
4.2. Real Customer Value
4.2.1. Quality
4.2.1.1. Performance
4.2.1.2. Features
4.2.1.3. Reliability
4.2.1.4. Conformance
4.2.1.5. Durability
4.2.1.6. Serviceability
4.2.1.7. Aesrhetics
4.2.1.8. Perceived quality
4.2.2. Cost
4.2.3. Flexibility