Hugge

1. Introduction

1.1. Why is a problem at first place?

1.2. Why is it a problem?

1.3. How the problem affects us personally and socially?

1.4. How can entrepreneur help to mitigate the problem?

2. Problem statment

2.1. What is the main goal of this paper?

2.2. How can the solution be implemented?

2.3. What are the main topics that will be considered in the paper that are directly related to the problem?

2.3.1. What are the 3 sub-questions?

3. Methodology

3.1. What models and theories that will be included in the paper? (This section will be back and forth)

4. Analysis

4.1. 1. Business understanding

4.1.1. Mission vision and values Value chain Financial ratios relevancy

4.2. 2. Market understanding

4.2.1. Porter five forces

4.2.2. Competitive analysis - Size of the companies - Types of the company - Direct vs indirect competition - Relatability to relaxation industry

4.3. 3. Market research

5. innovation plan

5.1. You should plan, execute and evaluate an idea development process

5.2. Select an idea from the process and make a business model on how to create and capture value from the idea/solution

5.2.1. Perspectives related to Creativity & Innovation

5.2.2. Perspectives related to Business Models

5.2.3. Perspectives related to Ecosystems

5.2.4. Economics and sustainability

5.2.5. Perspectives related to the philosophy of science and methodology

5.3. Make min. 2 tested and validated “prototypes/MVPs” in connection to your idea/solution

5.4. Make a project plan on how to implement the Idea/solution

5.5. Include extensive reflections on personal mindset (Effectuation/Causation, etc.), network, and group dynamic