SITUATION ANALYSIS

1. SWOT

1.1. Strenghts

1.2. Weaknesses

1.3. Opportunities

1.4. Threats

2. CONTEXT

2.1. PURPOSE

2.1.1. Intended impact?

2.1.2. Societal benefit/gain

2.2. FOCUS

2.2.1. Behavior Change Potential

2.2.2. Market Supply

2.2.3. Organizational Match

2.2.4. Funding Sources and Appeal

2.2.5. Impact on the Social Issue

2.3. TARGET AUDIENCE

3. RESEARCH

4. INTERNAL FACTORS

4.1. Resources

4.1.1. Staff? Funding? Expertise?

4.2. Service delivery capabilities

4.2.1. Distribution channels? Quality of service?

4.3. Management support

4.4. Issue priority

4.5. Internal publics

4.5.1. Who can support/oppose?

4.5.2. Who is needed to buy-in the idea?

4.6. Current alliances and partners

4.6.1. favorable stakeholders

4.7. Past performance

4.7.1. Reputation?

4.7.2. Successes/failures?

5. EXTERNAL FACTORS

5.1. Cultural

5.1.1. Values? Lifestyles? Influenced by: advert., fashion, religion, etc.

5.2. Technological

5.3. Demographic

5.3.1. population characteristics: age, income, occupation, employment, education

5.4. Natural

5.4.1. famine, fires, drought, hurricanes, energy supply, water supply

5.5. Economic

5.5.1. crisis, economy well-being

5.6. Political/Legal

5.6.1. laws/actions against/in favor of...

5.7. External publics

5.7.1. stakeholders

5.7.2. competitors

5.8. REVIEW OF PAST EFFORTS

5.8.1. What worked well? What did not?

5.8.2. What was missing?

5.8.3. LISTSERVS

5.8.4. Archival research