Staruwan, Prosports Project

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Staruwan, Prosports Project by Mind Map: Staruwan, Prosports Project

1. Founded in 2008

2. Advisor company: Staruwan Advisory

2.1. Stanislava, Rutger, Wan

2.2. Focussed on small- to middle-sized businesses

2.3. Partnership

3. Customer Drawing

3.1. Advertising

3.1.1. TV-Commercials

3.1.2. Facebook, Twitter, Social Networks

3.1.3. Posters, Flyers, Pamflets

3.1.4. Internet, Create an own website

3.1.5. Sport events

3.1.6. Sponsorship

3.1.7. Co-operative deals in other branches

3.1.8. Main customer target: Youth

3.2. QR-codes in magazines and posters,flyers etc.

3.3. Payment Methods

3.3.1. Cash

3.3.2. Creditcard

3.3.3. Debit/bank card

3.3.4. Online payment

3.3.5. Provide store credit/gift points for loyal customers

4. Shop-Locations

4.1. Major cities

4.1.1. Malls

4.1.2. Shopping streets

4.1.3. Main shopping areas

4.2. Warehouse locations

4.2.1. Major cities

4.2.2. Nieuw knooppunt

5. Clicks and Bricks(Recommended)

5.1. Advantages

5.1.1. More trustworthy

5.1.2. More noticable

5.1.3. More consumers to target

5.1.4. Shop location attracts customers

5.2. Disadvantages

5.2.1. A quiet location limits customers

5.2.2. The busier the area, the higher the rent

5.2.3. Salaries expense

5.2.4. Limited stock

6. Internet Marketing

6.1. Use social media

6.2. Website, mobile apps

7. Implementation

7.1. Rent commercial space

7.2. Hire employees

7.3. Set up websites

7.4. Hire graphic designers

7.5. Start social network

7.6. Hire app/software designers

7.7. Create customer awareness by advertising

8. Clicks only

8.1. Advantages

8.1.1. No rent

8.1.2. Less employees

8.1.3. Unlimited stock

8.2. Disadvantages

8.2.1. Narrow target of customers

8.2.2. Slower sales due to exchanging of products

9. Example of a successful company that used these strategies

9.1. Nike

9.2. Adidas

9.3. Puma