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Uniliver in Brazil: Marketing Strategies for low-income consumers by Mind Map: Uniliver in Brazil: Marketing Strategies for low-income consumers
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Uniliver in Brazil: Marketing Strategies for low-income consumers

Goals

Serve the low-income customers in Northeast Brazil

Strategy

Segmentation

Target

Position (value)

Analysis

Customers

Competition

Collaborators

Company

Context

Tactics

Product

Price

Place

Promotion