dessert tapas

1. market research

1.1. feasibility

1.1.1. ability for success

1.1.1.1. appealing to market segment

2. location

2.1. imperative to business success

3. capital

3.1. money to commence

3.1.1. sustainablity

4. pricing

4.1. low to mid priced desserts

4.1.1. small portions=small prices

5. ingredients

5.1. understanding of menu

5.1.1. retail

6. menu

6.1. low priced but high quality

6.2. returning guests?

7. knowledge

7.1. staff knowledge

7.1.1. market knowledge

7.1.1.1. ownership

8. ingenunity

8.1. ability to keep people coming back

8.1.1. unique to market

9. atmosphere

9.1. laid back

9.2. cafe style

10. market segment

10.1. teens to couples 20-50

11. service

11.1. able to make reccomendations

11.1.1. helpful but not intrusive