dessert tapas

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dessert tapas by Mind Map: dessert tapas

1. menu

1.1. low priced but high quality

1.2. returning guests?

2. market research

2.1. feasibility

2.1.1. ability for success

2.1.1.1. appealing to market segment

3. knowledge

3.1. staff knowledge

3.1.1. market knowledge

3.1.1.1. ownership

4. location

4.1. imperative to business success

5. ingenunity

5.1. ability to keep people coming back

5.1.1. unique to market

6. capital

6.1. money to commence

6.1.1. sustainablity

7. atmosphere

7.1. laid back

7.2. cafe style

8. pricing

8.1. low to mid priced desserts

8.1.1. small portions=small prices

9. market segment

9.1. teens to couples 20-50

10. ingredients

10.1. understanding of menu

10.1.1. retail

11. service

11.1. able to make reccomendations

11.1.1. helpful but not intrusive