Communicating our USP
by Melanie Goldsmith
1. Product Development
1.1. Actively engaging with data retained
1.2. Mini Festivals
1.3. Maintain transparency to the public
2. Diversification
2.1. Prevent anticipated barriers
2.2. Actively using our App
2.3. PR
3. Market Penetration
3.1. Customer Service
3.2. Audience interaction through digital engagment
3.3. Pricing incentives
4. Market Development
4.1. Clear Communication
4.2. Varied Programme
4.3. Co promote artists with other venues