Website factors effecting online purchaser's behaviors
by Hốn Narcissism
1. Online shopping and e-commerce
1.1. Development of Internet and online services
2. Understanding what effects behaviors (from different points of view)
2.1. Website
2.1.1. product presentation
2.1.2. transaction security
2.1.3. easy purchase process
2.1.4. design
2.2. Seller
2.2.1. physical store
2.2.2. reputation
2.3. 3rd party
2.3.1. Interpersonal
2.4. Buyer
2.4.1. risk sensitivity
2.4.2. familarity
3. Improments
4. E-retailers vs traditional retailers
4.1. Organization
4.1.1. Reduce operation cost
4.1.2. Reach more potential customers
4.2. Customers
4.2.1. Convenience