Website factors effecting online purchaser's behaviors

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Website factors effecting online purchaser's behaviors by Mind Map: Website factors effecting  online purchaser's behaviors

1. E-retailers vs traditional retailers

1.1. Organization

1.1.1. Reduce operation cost

1.1.2. Reach more potential customers

1.2. Customers

1.2.1. Convenience

2. Online shopping and e-commerce

2.1. Development of Internet and online services

3. Factors

3.1. Trust

3.2. Website design features

3.3. Security

4. Understanding what effects behaviors (from different points of view)

4.1. Website

4.1.1. product presentation

4.1.2. transaction security

4.1.3. easy purchase process

4.1.4. design

4.2. Seller

4.2.1. physical store

4.2.2. reputation

4.3. 3rd party

4.3.1. Interpersonal

4.4. Buyer

4.4.1. risk sensitivity

4.4.2. familarity

5. Improments